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6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

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Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are expected to spend approximately $9.3

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Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. Wendy's - Keeping Fortnite Fresh.

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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

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2019: Ad-Tech and Digital Marketing Trends To be Aware Of

NuSpark Consulting

Some of the dominant trends you can expect to see in 2019 are: Live Video. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Artificial Intelligence.

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Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively).

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Online advertising trends to watch: 2019

Bannerflow

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. And with brands such as Innocent and Mercedes Benz adopting it successfully, there is no doubt that DOOH will become the norm for outdoor advertising in 2019. By 2019, eMarketer predicts that U.S. We’re not sure.