Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClickZ

JANUARY 24, 2020

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach. Nordstrom invests in data and analytics for smarter marketing. Sephora – Thinking mobile-first.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ).

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

Social Media 129

Social Media Video Marketing Social Marketing Top of Funnel 129

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Mobile Ads Stats. Local Business Mobile Searches Increase. Mobile searches for local businesses grew by more than 250% between 2017 and 2019, highlighting the importance of mobile optimization for local businesses. Mobile Ad Spending Goes to Google. Table Of Contents. Introduction.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Madison Logic

OCTOBER 26, 2023

 The demand for digital financial services increased significantly as contactless payments and mobile banking became the new norm to help people remain socially distant. And while global markets have now reopened and embraced the new normal, financial technology (fintech) has remained a vital business backbone. Read on to find out.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Digilant

NOVEMBER 14, 2018

This report will help advertisers and media buyers gain additional insights for their digital marketing strategies. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior. Extend your reach by using advanced programmatic marketing.

Mobile Advertising 40

Mobile Advertising Multi-Channel eCommerce Purchase Intent 40

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies. Is it increasing sales?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

AUGUST 11, 2020

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. Take their welcome email as an example.

Examples 357

Examples Campaigns Paid Search Agency Mobile Advertising 357

Porch Group Media

JULY 11, 2019

Travel Industry Consumer Trends 2019. The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. Most travel categories generate more than one-third of their bookings on mobile devices, with the highest bookings occurring in the “Car” and “Hotel” categories.

Trends 40

Trends Marketing AI Marketing Management Loyalty 40

Single Grain

DECEMBER 31, 2019

billion people made online purchases in 2019. Book My Free Marketing Consultation. Mobile shopping and mobile payments continuing to rise. .” According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Adopt a mobile-first outlook. billion in 2021.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Hubspot

APRIL 6, 2021

These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. Let's get started. Your Campaign Goal. Historical and/or Competitor Data.

Top of Funnel 93

Top of Funnel Ads Facebook Cost Per Click 93

DotDigital

APRIL 30, 2021

Marketers are marketing more, and in turn, consumers are engaging with more digital content than ever. We’re spending more time looking at content from the brands we love (according to Yotpo 31% of consumers now claim to be loyal to 6-10 brands versus 26% in 2019), but this doesn’t always translate into a readiness to buy. .

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Porch Group Media

AUGUST 6, 2019

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? According to research by Econsultancy and Adobe, improving the customer experience, creating content for digital experiences and using data-driven marketing that focuses on the individual ranked highly as companies’ most exciting opportunity for 2019.

Lead Ranking 40

Lead Ranking Lead Scoring Purchase Intent Planning 40

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Mobile Users Tune in Longer.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Outbrain

MARCH 31, 2021

In honor of native advertising’s 10th birthday, we’ve rounded up 21 native advertising statistics that demonstrate the power of the fastest-growing digital marketing tactic in 2021. Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. Outbrain/Content Marketing Institute ). eMarketer ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The market size will grow by USD $60.36

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Martech Advisor

OCTOBER 9, 2019

.” Practically, once an incentive structure is based on a few metrics, market participants inevitably game them to render the measures obsolete. Learn More: Are Advertisers Getting Purchase Intent All Wrong? Learn More: Will CTV Advertising Take Over Mobile in 2019?

Ad Frequency 43

Ad Frequency Mobile Advertising Brand Identity Branding 43

Aberdeen

NOVEMBER 22, 2019

Each attendee is encouraged to build a customized agenda —mine was focused on observing product announcements, market messaging updates, and discussions with end-users about how they use Salesforce and partner applications. In September 2019, Salesforce announced its acquisition of Tableau — a leading business intelligence software provider.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16

Single Grain

AUGUST 3, 2021

These platforms are known as Over The Top (OTT) streaming platforms, which means they run on connected TVs (CTVs) such as smart TVs and gaming consoles, as well as on devices like desktops, laptops or mobile phones. streaming TV ads) in 2019, which has continued to grow sharply. What Is Generation Stream?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Aberdeen

MAY 16, 2019

Last week I spent two days at QAD’s Explore 2019 conference. The first day of this annual event was filled with keynotes from executives covering the company’s product capabilities and roadmap as well as overall marketing messaging activities. Explore 2019: QAD Updates. Disruption Destroys and Renews.

Enterprise Management 72

Enterprise Management Marketing Management Class B2B Thought Leadership 72

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. 64% of consumers make a purchase after watching branded social videos. So what's the benefit for marketers?

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Convert

APRIL 18, 2022

But having an effective pricing strategy isn’t about crossing one of the 4 P’s in marketing—it’s an underutilized growth lever. You skim the top of the market and then lower your prices to reach everyone else. According to a 2019 study at the University of Texas at Arlington, consumers equate high prices with high value.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52