Remove 2019 Remove Analysis Remove Buyer Intent Remove Intent
article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

In 2019, 90% of all U.S. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Source: Pew Research. Source: G2.

article thumbnail

Dun & Bradstreet Unveil Proprietary Buyer Intent

Valasys

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

An Analysis of 6.2 The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. We articulated this further on page 35 of the report in our Content Format Intent Matrix.

article thumbnail

How Small Datapoints Can Drive Big Deals

Zoominfo

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

article thumbnail

[Research Round-Up] The Latest From NetLine On B2B Content Consumption

B2B Marketing Directions

NetLine's data shows that the total demand for B2B content has grown by 77% since the 2019 edition of the research. Content Consumption and Buyer Intent For the past few years, NetLine's research has suggested that the content format a potential buyer chooses to consume is a good indicator of readiness to buy.

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

article thumbnail

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.