Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Since 2019, demand has risen by 77% , a figure that stands in direct defiance of what many marketers believe: That users don’t consume gated content.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. This will provide B2B technology companies with access to PureB2B’s technology buyer audience of more than 62 million professionals enriched with Demandbase’s account-level intent data layering. “We

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

JANUARY 28, 2019

But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. And timely, data-driven decisions about which accounts or prospects to target — and when, with which message, and with which kind of message! — Personalization is a topic that should be on every B2B marketer’s radar in 2019.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Strategic-IC

JUNE 19, 2019

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019. SaaStr Europa 2019 - Key Growth Takeaways. Image: ©2000-2019 Matrix Management Corporation.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6% Total Demand Has Risen 54.8%

Demand 52

Demand B2B Webinar Metrics Intent 52

The Point

JULY 1, 2019

Well, that very basic assumption, that business buyers prefer to be anonymous and self-directed, and uninterested in engaging with sales until they’re absolutely ready to buy, may be in question. How well does your current lead scoring program identify prospects exhibiting signs of buyer intent? For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

6sense

SEPTEMBER 29, 2021

6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave : B2B customer analytics, Q1 2019. billion of institutional capital.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Intent Data. The use of intent data among B2B companies will reach an all-time high in 2020.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

JANUARY 2, 2019

As the calendar turns to 2019, technology analysts and pundits everywhere will be peering into their crystal balls, hoping to figure out what trends and technologies will be important in the coming year. What if, instead of relying on past sales cycles and survey responses, one could see the actual intent of technology buyers?

Peer-to-peer 40

Peer-to-peer Intent Data Buyer Intent Intent 40

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. Tell us what’s in your plans for the rest of 2019 and beyond.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Strategic-IC

AUGUST 28, 2019

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. So how are teams approaching ABM Marketing in 2019? Related: 2.

Account Based Marketing 67

Account Based Marketing ABM Budget Programs Enterprise Management 67

Leadspace

DECEMBER 9, 2019

Add to this, the new and growing realities we call the cloud, Big Data and social media to the mix — and the best of us become keenly aware that we must quickly observe, decide, and act in order to leverage our way to success. This trend is going to be driven by that ominous sounding term “Big Data.”.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Martech Advisor

AUGUST 30, 2019

Provider of customer management enterprise suite, LiveRamp helps organizations leverage data to deliver innovative products and meaningful experiences. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. Takeaways for Marketers.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was? 87% of consumers say that they’d like to see more video from brands in 2019 (HubSpot). Increase Content Engagement with Video.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

SEPTEMBER 4, 2019

Through July 2019, these were the top 20 most popular integrations in the HubSpot ecosystem: Gmail -- email service. Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. Outlook Calendar -- book meetings. Zapier -- integrations automation.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Strategic-IC

OCTOBER 18, 2019

Acxiom and Strategic IC will showcase their successful ABM programme at The B2B Marketing Conference 2019 ABM: Align and Accelerate on 5 November 2019. Yet B2B vendors who target enterprise sales, have greater opportunity than ever before to identify and engage with the exact active buyers in-market for their products and services.

Account Based Marketing 9

Account Based Marketing ABM Buyer Intent Conference 9

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data?

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

6sense

DECEMBER 10, 2021

My scaled account-based strategy is as follows: 1) Select the best accounts using AI — Based on real buyer intent and activity data that buyers are leaving behind as a digital footprint on the web. Our proprietary intent network is more granular and allows unlimited branded or generic keywords vs. just categories.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Aberdeen

MARCH 8, 2019

The Numbers: Manufacturer Buyer Intent in Machine Learning and PLM. Aberdeen tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible purchase intent signals. Figure 2: Machine Learning and PLM Buyer Intent in Manufacturing.

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56

Aberdeen

FEBRUARY 5, 2019

Aberdeen’s recent survey of EH&S leaders helped us uncover the top Fourth Industrial Revolution (4IR) emerging technologies companies plan to incorporate in their EH&S technology toolbox in 2019. The Numbers: Manufacturer Buyer Intent in Machine Learning. Figure 2: Machine Learning Buyer Intent in Manufacturing.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52