Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. Exploring Search Intent. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. of them expect to make purchase decisions within the next 12 months—a YOY increase of 8.8%. eBooks represented 33.6% Total Demand Has Risen 54.8%

Demand 52

Demand B2B Webinar Metrics Intent 52

B2B Marketing Directions

MAY 7, 2023

since the 2019 edition of the research. hours in 2019. Content Consumption and Buyer Intent Marketers have been told for years that it's important to have content tailored for each stage of the buying process. compared to 2021 levels. NetLine found that the total demand for B2B content has grown by 54.8%

Research 52

Research B2B Paper Content 52

Aberdeen

JANUARY 2, 2019

As the calendar turns to 2019, technology analysts and pundits everywhere will be peering into their crystal balls, hoping to figure out what trends and technologies will be important in the coming year. What if, instead of relying on past sales cycles and survey responses, one could see the actual intent of technology buyers?

Peer-to-peer 40

Peer-to-peer Intent Data Buyer Intent Intent 40

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. Tell us what’s in your plans for the rest of 2019 and beyond.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Intent Data. The use of intent data among B2B companies will reach an all-time high in 2020.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. It’s also immensely popular, reaching 204.1

Paid Search Agency 83

Paid Search Agency Ads Campaigns Cable 83

Aberdeen

MARCH 8, 2019

The Numbers: Manufacturer Buyer Intent in Machine Learning and PLM. Aberdeen tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible purchase intent signals. Figure 2: Machine Learning and PLM Buyer Intent in Manufacturing.

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56

Aberdeen

FEBRUARY 5, 2019

Aberdeen’s recent survey of EH&S leaders helped us uncover the top Fourth Industrial Revolution (4IR) emerging technologies companies plan to incorporate in their EH&S technology toolbox in 2019. The Numbers: Manufacturer Buyer Intent in Machine Learning. Figure 2: Machine Learning Buyer Intent in Manufacturing.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40