Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. Integrated Email Workflows. Email workflows are nothing new, and they’re already managed by basic triggers based on a set of rules established by marketers. Semantic SEO.

Marketing AI 66

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 66

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. In the very near future, SaaS providers will start providing end-to-end ABM platforms that integrate data across all marketing systems—from their Customer Relationship Management (CRM) to their Marketing Automation System (MAS).

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. Adobe Digital Trends Report). Adobe Digital Trends Report).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. And in the age of mobile-first advertising , far more on-trend. . The in-house revolution continues…. The duopoly.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Knowledge management : This isn’t a new technology in the CX leaders’ toolbox. Similar benefits are also observed by the contact center. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. For busy sales reps, marketers or customer service professionals, having the ability to quickly create, share and track video messages without having to leave an existing workflow is key.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Streamline your workflow.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Martech

OCTOBER 20, 2022

As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. They provide technical and strategic support for marketing software tools, workflows and processes. Design and manage internal workflows and processes. What does a marketing technologist do ?

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing Budget 99

chiefmartech

APRIL 21, 2020

The “manager” role, as you probably guessed, oversees other marketing technologists. We added a few additional responsibilities in this year’s survey, but kept all the ones from previous years for the benefit of seeing longitudinal trends.). design and manage internal workflows and processes.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR).

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Adobe Experience Cloud Blog

APRIL 17, 2019

Crossing the collaborative divide requires an equally mindful transition towards consistent communication, project management processes, and teambuilding. Adapting to current trends in SEO and marketing, as well as being able to execute on them within a joint strategy means being receptive to change. Workflow processes.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. Videos are trending, no doubt about that! If you are looking to boost your demand generation in 2018, you should start using live streaming. Of course, not!

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Did they employ a new content management system?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Sprout Social

APRIL 30, 2020

With the uptick and shift in social media behavior, social media managers and content producers face several new realities that make their jobs ever more challenging: Preferences are changing. This is especially true when we see industry trends taking sharp turns like they have recently in the wake of the COVID-19 pandemic.

Optimization 84

Optimization VALS Ideal Customer Profiles Custom Publishing 84

SnapApp

APRIL 4, 2018

As the old saying goes, “if you measure it, you can manage it”. The Top 10 B2B Marketing Metrics to Measure in 2018. . The Good | Marketing Manager. . . Pipeline Trend by Month. Nimble | Product Marketing Manager. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Mx Group

SEPTEMBER 11, 2018

Businesses that implement a content management plan experience more benefits. If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. It’s also more efficient! CMI, ICC, Contentful and Publicis.Sapient ). CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check in on trends: Augmented reality & 3D photos. Where is the line?

Social Media 110

Social Media Social Marketing Paid Search Agency Advertising Agencies 110

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. CRM Trends. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. Increase in mobile CRM.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Online Marketing Institute

JULY 20, 2018

Global talent management firm Adecco acquired General Assembly—the U.S. For those who dont know, this is a Facebook-Instagram moment for the talent management industry in terms of potential cultural impact. Click here for Part II. based digital training academy—for $412.5 How is that?

Work Management 52

Work Management Training Marketing Management Class 52

Only B2B

AUGUST 21, 2023

Integrating Automated Cleansing into Existing Workflows The integration of automated data cleansing into existing workflows requires a strategic approach. Automation solutions need to be scalable to manage and process extensive datasets efficiently. Future Trends in Data Cleansing Automation A.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Salesforce Marketing Cloud

JULY 18, 2023

It’s also an area in which workers can upskill and transition into as AI shifts the human-based workflow away from lower-level tasks. The use cases are virtually endless — from traffic management to healthcare delivery to processing the endless forms and paperwork that notoriously clog nearly every government agency. In the U.S.,

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Vidyard

JUNE 26, 2018

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. There is a clear trend towards going video-first throughout the customer experience.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Martech Advisor

DECEMBER 3, 2019

Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers / audience, lead nurturing and management , relationship building through drip campaigns and more. Definition, Management and Best Practices. Learn more: What is Audience Management? User interface.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Which technologies they use to manage content marketing efforts.

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Circle Studio

NOVEMBER 8, 2018

Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Vidyard

JUNE 26, 2018

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. “There is a clear trend towards going video-first throughout the customer experience. .

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Hubspot

JANUARY 9, 2020

According to Buffer's State of Remote Work survey (2018) "collaborating/communicating" was cited by 21% of remote workers as their biggest struggle. Open-plan has become the dominant trend in office design, intended to improve communication — but it's repeatedly accused of making things worse. But have they gone far enough?

Effectiveness 82

Effectiveness Business Work Management Customer Satisfaction 82