Brightedge

MAY 8, 2020

Outdated images, invalid or old statistics that are no longer true, and references to 1997 would all contribute to your article no longer being relevant. Include keywords that are also up to date. For example, if you’re referencing Google Adwords in your case, your content is outdated as Adwords became Ads in 2018.

Traffic 69

Traffic Case Studies Case Study Content 69

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

ClearVoice

OCTOBER 24, 2022

This changed in 2018 when OpenAI released the Generative Pre-trained Transformer (GPT). The algorithm determines what ranking factors will put content at the top of the search engine results pages (SERPs) and gauges what is published with a level of intelligence approaching that of a human. This can be based on focus keywords.

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

DAGMAR Marketing

NOVEMBER 29, 2019

This is a bit of a side tangent, but one interesting statistic in the report was on zero click searches: 61% of mobile and 34% of desktop searches do not result in clicks because users find what they need right away. This kind of search result satisfies the user’s intent without having to actually click on any search result links.”.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Making sure that our sales reps are aware of these statistics puts them in the best position to win the sale and that is why it is given such a great deal of attention. Key metrics include keyword rank, featured snippets, and inbound links to name a few. Emily Harris.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

seo.co

MARCH 2, 2021

According to 2018 statistics , 8% of over 6200 marketing professionals considered marketing leads to be of low-quality. Keywords are generally deemed extremely useful in SEO metrics. The Average Keyword Rank shows the average traded keywords’ positions. This is due to the following reasons: Branded Keywords.

Planning 52

Planning Lead Scoring Lead Ranking Keywords 52

RebelMouse

MAY 30, 2018

Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. These tags are also used as search keywords. SEO Best Practices: Next, the creator optimizes their post for the search phrase they want to win in the SERPs.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Optinmonster

APRIL 12, 2024

You need your web pages to rank highly when users search for relevant keywords. This includes using relevant keywords, creating quality content, and improving user engagement. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs).

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. This helps your site find residency on more search engine results pages ( SERPs ). By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. It looks at the average revenue of every click on each individual keyword in any given campaign. The answer specifically?

PPC 40

PPC Advertisements Advertising SEM 40

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

DAGMAR Marketing

SEPTEMBER 4, 2018

Get the indexed pages appearing highly enough in the search engine results pages (SERPs) that prospective clients find your pages in Google. Google uses a complex algorithm to decide how to rank pages for keywords. Optimizing your content and corresponding back-end tags to reflect the keywords you need to rank well for.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74

Optinmonster

DECEMBER 2, 2019

Are you looking for the latest SEO statistics ? SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers. Luckily, these SEO statistics are not only powerful, but they’re also easy to understand.

Statistics 80

Statistics Paid Content Traffic SEO 80

Hubspot

SEPTEMBER 11, 2018

This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Search engines assess it by various factors like topic or keywords. Then, it must scan them to understand their topics and identify their keywords. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

APRIL 2, 2019

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post. Long-Tail Keywords Perform Best. of total North American web traffic in November 2018. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features.

Stats 262

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 262

Single Grain

SEPTEMBER 13, 2019

Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. Video traffic statistics : Websites with videos attract 2-3x as many visitors.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

ClearVoice

JUNE 13, 2022

Search Engine Optimization (SEO) refers to the practices that help improve a website’s organic rankings in the search engine results pages (SERPs). Essential SEO strategies include keyword research, content creation and optimization, and link building. Spice up keyword research with search intent. Image Source: SEMrush.com.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Intent-Based Keyword Research. SERPs tell us what kind of content ranks highest for a given query and, therefore, how effective a given keyword is at moving your audience toward conversion.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

DECEMBER 11, 2018

Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. Statistical proofs of why local businesses need websites now more than ever. In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent.

Marketing Websites 91

Marketing Websites SERP Lead Scoring Lead Ranking 91

Unbounce

AUGUST 6, 2021

Keywords : In tandem with understanding the language your audience uses, you can also segment based on keywords. A simple mistake is using market keywords to define your customers. Instead, use long-tail keywords to get specific on your audience segments. However, you need to be careful with the words you use.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

JANUARY 4, 2018

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Also, keyword research is more important now than ever. 60+ Predictions. Machine learning.

Top of Funnel 109

Top of Funnel FAQ SERP Content 109

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing). Similar content writing techniques for targeting specific keywords for each blog. Back it on up. Relationship.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Single Grain

NOVEMBER 4, 2019

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. 5) Age of the Ranking Page. 7) Competition.

Lead Scoring 82

Lead Scoring Lead Ranking Google Domain 82

Single Grain

MAY 24, 2021

Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Here is what a podcast carousel looks like in the SERPs: Types of Podcast Carousel. These are: 1) First Page Podcast Carousel.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Moz

MAY 13, 2020

With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Update was our second-hottest Core Update so far, coming in just below the August 2018 “Medic” update. The table below shows the 1-day winners (May 5) by total rankings in the 10,000-keyword MozCast tracking set.

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Moz

JULY 17, 2019

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP. Let's dive in. Fraggles & Fraggle-based indexing.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

NOVEMBER 21, 2018

The black and white statistics for startups and new businesses can be a bit frightening at first glance: About two-thirds of businesses never see their tenth anniversary. In 2018 and beyond, inbound and content marketing are fantastic strategies that get results. Approximately 80% of startups don't survive past a year. Source: HubSpot.

Startups 93

Startups Organization First-Mover Advantage Webinar Metrics 93

Hubspot

JANUARY 7, 2020

In November 2018, LinkedIn launched LinkedIn Pages. LinkedIn Company Pages rank on search engine results pages (SERPs) like any other website or social network. This is the place to include relevant keywords and phrases that can help people discover your Page on LinkedIn and through search engines. A lot happens on LinkedIn.

Linkedin 100

Linkedin Paid Search Agency Companies Social Networks 100

Outbrain

JANUARY 1, 2020

In addition to creating outstanding content with the right keywords and inbound links, you need to spend time on technical aspects of on-page SEO, such as metadata, tags, crawlability and indexability. Use keywords when you can, and make it user friendly and readable with no generated strings. Step up your keyword and backlink game.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Optimize blog content subheadings with relevant keywords and topics. Mobile SEO.

SEO 138

SEO Trends Content Marketing SERP 138

Hubspot

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. The same study projected that, by 2022, that number would increase by 12% — to 224,000. Content Marketer.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95