Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Table of Contents. What is Sales Tech?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. How satisfied are they with the reporting tools at their disposal? Looking Back: Key Findings from 2018. The following shows our key findings from 2018’s research and whether or not things have changed in 2019.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. How satisfied are they with the reporting tools at their disposal? Looking Back: Key Findings from 2018. The following shows our key findings from 2018’s research and whether or not things have changed in 2019.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. This was made clear again in the latest benchmarking research from CMI , which found huge gaps between the most successful and least successful teams based on proficiency with content marketing tech. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Bound360

NOVEMBER 16, 2017

Will your budget and goals stay the same from 2017 to 2018? Compare each metric to both your 2017 goals and industry benchmarks. Look at the average amount your customers spend with you, but evaluate the trends of these lines over time. Make the most out of 2018. Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. In 2018, only 67% answered that way.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Which tools could potentially rise to the top as time goes on?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. National brands such as those featured in the benchmark report use LSM strategies to drive better engagement at the local level in the communities in which they operate. According to the benchmark report: When people are looking for a business, more than 90% of them start searching locally first.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Tomorrow People

MARCH 13, 2018

DO: Expect to invest in marketing automation tools if you haven't already. Not only can your digital marketing manager offer some great consultancy, they can also introduce you to some important tools and methods that can accelerate your content marketing strategy. Consultation, strategy, and business transformation. Ongoing training.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Litmus

JULY 8, 2019

Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program. Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). HANDPICKED RELATED CONTENT: 7 Best Practices (and Tools) for Managing Your Remote Content Team. Content marketing success increases, but can it last? Click To Tweet.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. — Jordannn (@lockha12) August 15, 2018. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In 2020, 96.5

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It’s important to establish a benchmark.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September! For instance….

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If it’s one webinar per quarter, put it on the calendar.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. The Mx Group provides its employees with all the essential tools to set them up for success.”.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Tomorrow People

MARCH 27, 2018

From the roles of people on both sides, to the dos and don’ts of briefing a project, to the different types of content we create for you and how you review and approve them before introducing the practical standard tools that boost productivity and profit.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Martech Advisor

JANUARY 20, 2020

In 2020, sales teams will drive consistent revenue growth by moving away from CRM tools and making it a company-wide strategy by engaging the full customer success team. Over recent years, there has been an increasing trend to pair A.I. Over recent years, there has been an increasing trend to pair A.I.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Chatbot solutions provide automated responses based on contextual scenarios and previous answers that have been “learned” by the tool.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Content Standard

SEPTEMBER 14, 2018

With the right marketing metrics and evaluation tools at your disposal, however, you can achieve all of these objectives and more. According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report for North America, only 35 percent of marketers currently measure their marketing ROI.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Webbiquity

JANUARY 1, 2019

But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018. The 12 Best Competitive Intelligence and Benchmarking Tools. The Top B2B Marketing Trends for 2018 – A Meta-Analysis.

Work Management 209

Work Management Marketing Management Screencast Stats 209

Hubspot

OCTOBER 2, 2019

In 2018, the average sales professional tenure was reported to be 1.5 Helps predict future sales trends. Sales performance management tracking can provide valuable data enabling your organization to forecast future sales trends and employee compensation rates — particularly for commission-based compensation structures.

Work Management 83

Work Management Marketing Management Training Allocation 83

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Adopt email production tools that let you automate time-consuming tasks. However, nonprofits’ operations are notoriously lean. Tweet this infographic?.

Process 60

Process Budget Programs Broadcasting CAN-SPAM 60

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Tomorrow People

FEBRUARY 2, 2018

Listen : Assess current marketplace activity, get to know the communications channels, industry trends, personas and challenges specific to your sector. Verticals : Discuss and identify the key verticals in which the campaign will run and deep dive into the challenges and trends within those verticals. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136