Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. Using behavioral data and intent data, you can create a personalized content experience with AI.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. And after years of this behavior, this method of information seeking doesn’t just stop. Stay ahead of the curve in the new year with these B2B social media trends for 2018.

Social Media 67

Social Media Trends Media B2B 67

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Hubspot

OCTOBER 16, 2020

Yellow Sensis Social Media Repor t, 2018). Instagram User Behavior in Australia. Statista , 2018). Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively. NapoleonCat , 2020).

Stats 97

Stats Trends Bandwidth Social Media 97

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch. Smart Cities.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

seo.co

FEBRUARY 16, 2021

It is now more challenging than ever to predict consumer interests and behaviors. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Video marketing trend is likely to remain a growing avenue for brands to connect with their audience and ultimately drive conversions.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

PureB2B

FEBRUARY 6, 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

Vision Edge Marketing

FEBRUARY 27, 2024

They rely on research to understand economic and industry trends. A study by Buolamwini and Gebru (2018) found that facial recognition systems from prominent tech companies exhibited gender classification bias, with significantly higher error rates for darker-skinned and female faces, reflecting the biases present in the training datasets.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. In a 2018 interview with VentureBeat, Steve Lucas put forward: “[The future] belongs to those who embrace change, act boldly on their convictions, and understand that the willingness to take risks is what drives innovation.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

NetLine

JUNE 9, 2021

To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. Beginning in 2018, Content Marketers saw how effective webinars were at driving bottom of the funnel engagement with prospects and began producing more of them, leading to a sharp rise in overall production.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

PureB2B

FEBRUARY 6, 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Zoominfo

SEPTEMBER 10, 2020

As the new millennium dawned, sellers created new ways to garner and track customer loyalty that became less reliant on paper-based relationships with customers and more influenced by online purchasers’ behaviors. Sellers created new ways to track customer loyalty that became more influenced by the behaviors of online purchasers.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. One obvious application of automation is the use of VR experiences or behaviors to triggers marketing content. Here are four such innovations expected to hit the mainstream this year. Semantic SEO.

Marketing AI 67

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 67

Digilant

OCTOBER 30, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior.

Amazon 40

Amazon Mobile Advertising eCommerce Advertising ROI 40

Digilant

NOVEMBER 8, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior.

Mobile Advertising 40

Mobile Advertising Multi-Channel Advertising Agencies Work Management 40

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst. The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As of October 2018, it had a little over 2 billion active users. during 2018, reaching $7.85 All of the benefits have improved since 2018: Increased exposure grew to 93% from 87%. As with all marketing channels, social media is continually evolving.

Social Media 58

Social Media Social Marketing Trends Media 58

Digilant

NOVEMBER 14, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior. Call to Action.

Mobile Advertising 40

Mobile Advertising Multi-Channel eCommerce Purchase Intent 40

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Buyer behavior: Who wants to do business with us?

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Every year it seems as though the holiday sales and promotions start earlier, spending increases and people shift their purchase locations and behavior.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40