Content Standard

OCTOBER 23, 2017

It should go without saying that prioritizing marketing technology acquisitions should begin with identifying the business goals you hope to achieve. In many cases, the up-front acquisition cost of a solution is only a fraction of the total costs that need to be considered. Featured image attribution: Glenn Carstens-Peters.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. The following year, DXP Acquia absorbed AgilOne.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). Discussions began in 2018 and implementation in 2019. On the expo floor at Opticon 2022.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97

Conversica

OCTOBER 29, 2018

FOSTER CITY, Calif - ( 29 October, 2018) Award-Winning Leader in Conversational AI Delivers New Products, Grows Customer Base and Revenue, Expands Internationally, and Completes Key Acquisition. FOSTER CITY, Calif. 5000, Silicon Valley Fast 50, and San Francisco Business Times Fast 100 lists of fastest growing private companies.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Bluetext

FEBRUARY 14, 2024

VC and PE firms educating acquisition community And while these former officials are helping VCs and startups better speak the language of Washington, there are parallel efforts underway to educate government leaders and contracting officers on how to better identify and engage with startups. At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space.

Marketing Automation Services 105

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 105

Outbrain

NOVEMBER 21, 2018

Take a leap into the fascinating world of agencies, and see where they stand in 2018: Emily Rowe from Social Sensei LLC. I fired four people in 2017-2018, and currently, have a staff of four with one member on retainer. ” The post What Challenges Are Agencies Facing in 2018? ” Reah from Outspoken Media.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

B2B Marketing Directions

MAY 12, 2019

In the 2018 State of Marketing research by Salesforce, more than eight out of ten surveyed marketers said personalization delivers major or moderate improvements in brand building, lead generation, customer retention, customer acquisition, and customer advocacy. and the U.S.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: ABM Benchmark Survey Report 2018 . It was a strategy B2B marketers were talking about, but not actually doing.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Porch Group Media

MAY 28, 2019

Facebook is the top platform for both B2B and B2C businesses 98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. Many businesses today work with third party data vendors to help build audiences for upload into Facebook.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. Global M&A activity broke all-time records during the first half of 2018 — reaching over $2.5 Mergers and acquisitions bring all kinds of operational opportunities and challenges to the table. Mind the gaps. What about recruits?

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

The Customer

FEBRUARY 19, 2020

And because of this, the vendor space to support it, both technology and services, continues to rapidly evolve. With this, there continues to be convergence – often happening by way of acquisition. Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. Originally published on July 23, 2018, by Chad S. It’s a rich and diverse landscape.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Valasys

FEBRUARY 12, 2019

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. It is vital that CRM vendors develop full CRM capabilities which allow users to access CRM from their smartphones and tablets. CRM Trends.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Hinge Marketing

APRIL 19, 2018

Download The 2018 High Growth Study Executive Summary. You can think of it as a roadmap to help marketing leaders like you navigate a merger or acquisition. Mergers and acquisitions (M&As) can create friction, especially among employees. With mergers and acquisitions come pre-existing resources. So let’s get started.

Work Management 62

Work Management Marketing Management Planning Acquisitions 62

ViewPoint

MARCH 22, 2018

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. In another video, Mike Weinberg stresses the necessity for sales to be a value creator and consultant, not just another supplier/vendor.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Salesforce Marketing Cloud

AUGUST 24, 2022

Founded in 2018, the dynamic duo have since grown Qualified into a rapidly expanding business. It also doubles as a customer acquisition vehicle for Qualified because they’re able to participate in the marketplace listing and advertise via sponsorships, demand-generation opportunities, and more. Their goal? Get Valoir's report.

Startups 52

Startups Advertising Agencies Business High Quality Lead 52

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. In 2018, global IP traffic from cloud data centers hit 10.6

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Heinz Marketing

NOVEMBER 8, 2017

Martech vendors can benefit greatly by selling their solutions in the scenarios described by this framework. We are in the midst of 2018 planning and the ideas here can be helpful. Or, at a minimum plan to attend the 2018 SiriusDecisions TechExchange. Forced – vendor service updates and regulatory pressures require the purchase.

Work Management 41

Work Management Marketing Management Marketing Automation Services Planning 41

Valasys

SEPTEMBER 24, 2018

This landmark acquisition will fundamentally reset the competitive playing field for B2B marketing technology buyers and vendors according to Rusty Warner, Forrester principal analyst. But according to multiple sources, Adobe’s latest move can be seen as a play to take on Salesforce and Oracle in enterprise marketing.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Conversica

NOVEMBER 27, 2018

November 27, 2018 — Conversica , Inc., Prior to joining Conversica, Vittal led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, and was responsible for the integrated marketing strategy, product marketing, and sales enablement. FOSTER CITY, Calif.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Gartner 40

6sense

MAY 31, 2018

Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Overlaying the rankings for Vendor QuickCards overview for the combined 6sense + ZenIQ offering, you’ll see that the new 6sense Demand Orchestration Platform is differentiated in four of the criteria, and on par with the rest of the ABM market in two. .”

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Aberdeen

OCTOBER 10, 2019

RingCentral has been increasingly focusing on digital enablement through its Dimelo acquisition in October 2018. As noted earlier, RingCentral has made several recent acquisitions to strengthen its contact center capabilities. Company Roadmap. Final Note. What are your thoughts on the above observations?

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Belkins

JANUARY 17, 2021

There exist multiple client acquisition methods that allow for a steady influx of leads. According to a study conducted by HubSpot in 2018, 37% of SDRs expressed a similar belief. In the B2B world, 91% of buyers rely on word-of-mouth when looking for a good vendor, supplier, or partner.

Lead Generation 130

Lead Generation Top of Funnel Work Management Marketing Management 130

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Customer Acquisition and Retention. Content Personalization.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Aberdeen

JULY 17, 2018

In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. One of the most promising trends in 2018 is the shift in migration strategies for HR departments embracing cloud-based processes. In the months ahead, many see data analytics in HR as a must-have resource.

Work Management 58

Work Management Trends Correlation Training 58

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, according to a 2017 report from the FBI, businesses lost $676 million dollars to fake vendor and spam emails that year. There will be more mergers and acquisitions.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Outreach

AUGUST 15, 2019

In the summer of 2018, Sam Nelson dyed his hair blue for his SDR team and wrote about it on LinkedIn. Now ask yourself: would you buy a business solution from a vendor you can’t find on LinkedIn? Sam's story and presence on LinkedIn has helped build and market the Outreach brand. Probably not.

Linkedin 40

Linkedin Outreach Network Marketing B2B Sales 40

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Terminus

JANUARY 3, 2018

After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose. This acquisition is a huge step toward building out the B2B platform that supports our vision. Entering 2018 with a Bang! Since our $10.3

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Valasys

JULY 2, 2019

This year’s report is unique in terms of encompassing indicators that imply how companies had performed with respect to each other the last year, & also has added some contenders that weren’t included in 2018.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40