Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

KoMarketing Associates

JANUARY 26, 2017

The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. To gain more insight into what generates a positive customer experience, Clutch and Brave UX conducted the “2016 User Experience Consumer Survey.”

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. times more likely to report revenue growth at rates higher than the industry average.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Sprout Social

NOVEMBER 21, 2016

To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. . This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social.

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

KoMarketing Associates

APRIL 25, 2019

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. Just one-in-five organizations take a formal approach to data quality, according to the report.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

FEBRUARY 7, 2018

In terms of overall impact, survey respondents were positive on their social media marketing efforts – 29 percent claimed their efforts were “very effective” and an additional 45 percent indicated they were “somewhat effective.” About 1,800 marketers – from both SMBs and enterprises – took part in the survey.

Facebook 249

Facebook Video Marketing Social Media Content 249

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. Insist upon clear labeling.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Hubspot

FEBRUARY 16, 2017

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. The survey spanned across 311 unique respondents -- both marketing professionals and online consumers. The State of Video Marketing 2017. Some of the highlights include. So, what of consumers?

Video Marketing 78

Video Marketing Planning Paid Search Agency Marketing Report 78

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. Measurability is a contributing factor to digital media budget growth,” wrote the authors of the report. This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

DiscoverOrg

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). According to the same survey, sales and marketing teams that have a SLA in place experience: higher ROI from inbound marketing. We’re moving in the right direction!

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

KoMarketing Associates

JANUARY 31, 2018

In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.” It’s clear that companies want to do better,” wrote the authors of the report. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. Those interactions are composed of both human and digital touches.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. The results revealed that 66 percent of respondents are already deploying ABM.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

AUGUST 29, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

JANUARY 30, 2018

Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. This is an increase from the 63 percent that said they were doing so in 2017. In 2018, interactive video adoption is expected to increase from 1-in-5 marketers to almost 1-in-3.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. Thirty-seven percent said their 2017 budget would be higher, and 40% said their budget would stay the same compared to 2016.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

KoMarketing Associates

JUNE 4, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121

KoMarketing Associates

AUGUST 20, 2019

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. Back in 2017, approximately 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

MAY 9, 2018

To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Surprisingly, respondents had more confidence in their ability to execute their ABM strategy than most other categories, suggesting the coming of age for ABM programs,” wrote the authors of the report.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

Customer Experience Matrix

FEBRUARY 24, 2017

So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. High-rated issues within each survey are shaded orange and low-rated issues are shaded green. Many people have asked similar questions.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

KoMarketing Associates

DECEMBER 20, 2018

Moore Stephens and WARC recently conducted the “Martech: 2019 and beyond – Insights into the global martech market” report and discovered that 50 percent of marketers in North America expect their martech budget to increase within the next 12 months. This is an increase from the 37 percent who said so back in 2017.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

OCTOBER 15, 2018

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. Paid search has undergone constant development in recent years,” wrote the authors of the report. will increase from $86 billion to $109 billion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

KoMarketing Associates

MAY 10, 2017

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. ABM is becoming a catch all phrase,” wrote the authors of the report. “As This is compared to 25 percent who said the same in 2016. Account-Based Marketing Efforts in 2016.

Account Based Marketing 139

Account Based Marketing B2B Marketing ABM B2B 139

Contently

FEBRUARY 7, 2017

According to a survey by the Advertising Association , 22 percent of agencies have already lost contracts, and 62 percent believe the vote has “negatively impacted” their business expectations. percent of companies upped their budgets in 2017. Since the summer, advertisers have had a tough time securing clients outside of the UK.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Mobile Advertising Advertisements 60

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. All firms that complete the survey will receive three big benefits: 1. You will receive a free report on High Growth Firms in your industry. This report is only available to study participants. And we’d love you to participate.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48