ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Sprout Social

DECEMBER 19, 2016

Each has a loyal following of customers that trust and love them so much, they’re willing to stick with the brand through all highs and lows. That’s because these brands know how to build strong customer relationships. Think back to the food sickness incident Chipotle had in 2016.

Social Media 111

Social Media Ad Building Tips Media 111

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Podcast Listening Grew 23% Between 2015 and 2016. In 2016 it’s a much different story: 64% of podcasts are being listened to on a smartphone or tablet.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Marketing Insider Group

DECEMBER 8, 2015

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

Stats 100

Stats Video Marketing Amazon Loyalty 100

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. . I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. SocialSalesContent.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. If 2016 was any indication, VR may end up as a niche market compared to the portability, sociability, and widespread applications of AR.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Contently

JUNE 30, 2016

We use content to tell stories and build relationships with both potential customers and the marketing world in general. Our sales team uses content to build relationships with potential buyers further down the sales funnel. The post Contently Quarterly: The Summer 2016 Issue appeared first on The Content Strategist.

Top of Funnel 66

Top of Funnel Digital Marketing Funnels Content Storytelling 66

KEO Marketing

JUNE 16, 2016

In 2016 brands will be striving to connect more deeply with customers. The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts. Here are three attributes that brands must embrace in 2016. Customer Experience.

Branding 48

Branding Brand Identity Ethics Trade Show 48

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. They also wanted to educate users while making them feel entertained.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

PureB2B

FEBRUARY 22, 2016

That we have been able to continue to grow at such a rapid rate points not only to the quality of the Pure Incubation companies, but also to the faith and loyalty of our tremendous customers.”. But our greatest resource is our dedicated team; everyone goes to amazing lengths to make each customer experience incredible.”.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

That we have been able to continue to grow at such a rapid rate points not only to the quality of the Pure Incubation companies, but also to the faith and loyalty of our tremendous customers.”. But our greatest resource is our dedicated team; everyone goes to amazing lengths to make each customer experience incredible.”.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

illumin

APRIL 23, 2024

However, others show up, putting in the work to build a better future for our planet. In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal. The brands that latch onto success with their environmental initiatives, like those above, do the work to build a better earth.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Build a Company Wide Growth Culture. Customer Success: Upsells, Cross-sells and Expansion. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. When: Tuesday, 11:30am. Everstring.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! The common denominator across them will be customization. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016. In 2016, email templates must be optimized to appear across devices- since half of all emails are opened on a mobile device.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. Instead of sending a welcome email or informational packet, why not print it out and send it to your customers. Well, data is power.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40