Onalytica B2B

MAY 12, 2016

Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. A Correction In The Advertising Market.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. And every story your company tells, whether based in video, writing, or audio, is top notch and compelling.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Be transparent. Own up to mistakes.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Before we dive into what a healthy social media strategy might look like for brands looking to utilize the Story format, it’s helpful to consider at the scale of this opportunity. Getting in the Moment.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Zoominfo

FEBRUARY 21, 2019

The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. How to Establish a Trustworthy Brand 1.

Brand Identity 100

Brand Identity Branding Transparency Storytelling 100

Contently

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Storytelling 167

Storytelling Marketing Management Impressions Paid Search Agency 167

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. In fact, it has been estimated by the Financial Brand that 94% of firms aren’t solving the need for personalization in their digital efforts.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Contently

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To Embracing video for Hero and Hub content. million keywords worldwide.

SEO 179

SEO Content Paid Search Agency Youtube 179

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g.,

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Thinkers360

APRIL 18, 2024

She has authored two pioneering books on DevOps: DevOps for Digital Leaders and The Kitty Hawk Venture , and earned numerous awards including: Top 100 The Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, and Most Powerful and Influential Woman Award by the National Diversity Council in 2016.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. Tell your brand’s story, even in a couple of minutes.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Creating video content isn’t a novel concept.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Hubspot

APRIL 17, 2019

While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action , and your video’s creative is the most important determinant of whether your video will resonate with your audience.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. In fact, it has been estimated by the Financial Brand that 94% of firms aren’t solving the need for personalization in their digital efforts.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 53

Video Marketing Marketing & Strategy Industry CMS Television marketing 53

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 220

Marketing Agencies 2 Lead Ranking Content Work Management 220

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. Video Resonates With Viewers on a Deeper Level.

Video Marketing 53

Video Marketing Effectiveness Eye-Tracking Click Rate 53

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Content Standard

JANUARY 14, 2016

Imagine just five years ago if someone told you that you could soon dispatch disappearing videos from smartphone to smartphone like the ease of sending a text. Or that videos in your News Feed would play without having to start them. When it comes to technology, brands’ budgets are getting deeper.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

Imagine just five years ago if someone told you that you could soon dispatch disappearing videos from smartphone to smartphone like the ease of sending a text. Or that videos in your News Feed would play without having to start them. When it comes to technology, brands’ budgets are getting deeper.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. 6 billion views (with a b). That’s massive. Screenshots.

Brand Identity 113

Brand Identity Branding Mobile Marketing Youtube 113

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. Why video marketing should not be ignored.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Hubspot

AUGUST 4, 2017

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? If it didn’t captivate them, Facebook could squash the video’s organic distribution. 6 Psychology-based Hacks for Making Engaging Videos.

Video Marketing 77

Video Marketing Viral Marketing Fulfillment Facebook 77

Hubspot

MAY 3, 2017

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. ECommerce brands championing this new form of social and content marketing are breaking down the traditional constructs of digital shopping.

Creativity 76

Creativity Examples Brand Identity Branding 76

Contently

JUNE 8, 2018

As far as content marketing goes, I’ve started noticing that the cleverest brands do a good job of mashing up different perspectives or industries or tactics—like Taco Bell’s video about fries that turns a thriller suspense movie trailer trope into a hilarious piece of branded content. People are not dumb.

Studies 164

Studies Content Marketing Content Storytelling 164

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Zach King (@FinalCutKing) December 6, 2016.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Leadspace

JUNE 24, 2016

Pretty much any change Facebook makes is big news, and their latest is being discussed under headlines dire enough to tear B2B demand-gen marketers away from the cat videos. The post B2B Marketing News Roundup – June 24, 2016 appeared first on Leadspace. ” Now I have to go find out what D3 is. .”

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Content Standard

FEBRUARY 27, 2018

You’ve seen it, heard it, and read it before: the charming and meticulously groomed TV spokesperson; the chipper voice pleading with you from the radio; the innocuous catchphrase plastered on a billboard; the friendly and (let’s be honest) dull brand voice. You already know the story: A brand sets out to be different.

Brand Identity 61

Brand Identity Branding Storytelling Work Management 61

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. No Man’s Sky is a video game released across a number of platforms that allows players to explore a universe that has been generated at a massive scale.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43