Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Customer experience has been a huge concern for marketers lately.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 220

Paid Search Agency Mobile Advertising Mobile Marketing Business 220

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. Across all age groups, 43% of people trust social media advertising. MarketingSherpa ). Skyword ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Creating video content isn’t a novel concept.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

NuSpark Consulting

JUNE 24, 2014

This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice. Video users are expected to double to 1.5 In fact, only about 24% of national brand are currently taking advantage of videos.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. For many brands, the biggest obstacle is one of cost.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. Currently, social media plays a significant role in the daily life of people in China. The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Biznology

DECEMBER 22, 2016

One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Mobile, mobile, mobile. We know, you’ve been hearing about mobile for quite a few years. Mobile devices are the source of more traffic on the internet than desktops. Video content.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

KEO Marketing

JANUARY 26, 2016

Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Mobile-friendly sites rank higher. For brands that had already embraced mobile-responsive design , the change was welcome.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Facebook, for example, has been stagnant at around 69% since 2016. 81% of 30 to 49-year-olds. 73% of 50 to 64-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

ClearVoice

MARCH 6, 2019

In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. Since 2016, use of stories has increased by 987 percent.

Trends 109

Trends Examples Content Marketing Verticals 109

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g.,

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Of the top brands using Instagram, 60% use the same filter for all content. Instagram added 100 million users in roughly six months during 2016. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising? How should B2B brands react?

Display 48

Display Advertising Agencies Spending Advertisements 48

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In this post, we recap some of the presentations from yesterday on the power of brand storytelling. “It’s kind of creepy,” he said.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . Mobile video: . 29% of video viewing in the U.S. Mobile video: . ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Brandwatch Marketing

JANUARY 2, 2019

91% of retail brands use 2 or more social media channels. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Social video statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. percent in 2016.” percent in 2016.” Social Is Becoming Expensive.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy. What Is a Programmatic Advertising Platform? is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 60

Stats Video Marketing Verticals Emarketing 60

SmartBug Media

JANUARY 8, 2020

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. The average consumer spends 5 hours a day on their mobile device.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

ClickZ

JANUARY 8, 2021

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Video is vital.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

LEADership

JANUARY 22, 2016

The popularity of smartphones led to a focus on mobile marketing. Wearable tech items let you target users based on their lifestyle and daily habits, embedded search engine upgrades help to connect consumers and brands on all sorts of social networks, and apps like Periscope and Snapchat give real-time access to potential customers.

Trends 40

Trends Banner Ads Mobile Advertising Banners 40

Sprout Social

APRIL 19, 2019

Facebook advertising stats. Facebook video stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28