Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Brand news and messages.

Examples 101

Examples Ad Building Brand Identity Branding 101

Contently

MARCH 9, 2020

” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Encouraging people to learn more is also the goal of pretty much every piece of branded content ever created. That’s one hell of a return on a $5,000 video. It makes sense.

Storytelling 209

Storytelling Cable Class Viral Marketing 209

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. But in 2016, one of ours did. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. The post Can Reddit Be a Friend to Brands and Publishers?

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Hubspot

APRIL 17, 2019

While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action , and your video’s creative is the most important determinant of whether your video will resonate with your audience.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 51

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 51

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. The first of those changes highlights Facebook’s commitment to growing short form video content.

Social Media 109

Social Media Rules Media Viral Marketing 109

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Creating video content isn’t a novel concept.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

NuSpark Consulting

JUNE 24, 2014

This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice. Video users are expected to double to 1.5 In fact, only about 24% of national brand are currently taking advantage of videos.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. From Branding To Kick-ass ROI.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. But in 2016, one of ours did. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. The post Can Reddit Be a Friend to Brands and Publishers?

Brand Identity 110

Brand Identity Branding Distribution Rules 110

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Not to mention, brands that make themselves more accessible to clients might even be perceived as companies that truly care about customer experience. 9 Brands That Made Services Virtual. Planet Fitness.

Service 101

Service Brand Identity Branding Budget Programs 101

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 220

Marketing Agencies 2 Lead Ranking Content Work Management 220

Convince & Convert

JANUARY 25, 2017

Google, Nike, Starbucks, and more big brands fought for attention and won. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. Richard Branson (@richardbranson) June 21, 2016. NYTCo Communications (@NYTimesComm) November 13, 2016. y1mNUJ9K3g.

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Determining the ROI of video is a direct result of tracking metrics on video performance.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. What is hashtagging?

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Sprout Social

AUGUST 17, 2021

Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Which brand had the hottest merch drop of the summer? You asked, we answered.

Viral Marketing 114

Viral Marketing Network Marketing Fulfillment eCommerce 114

Hubspot

AUGUST 4, 2017

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? If it didn’t captivate them, Facebook could squash the video’s organic distribution. 6 Psychology-based Hacks for Making Engaging Videos.

Video Marketing 77

Video Marketing Viral Marketing Fulfillment Facebook 77

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? A formula, even.”—Jonah

Viral Marketing 40

Viral Marketing Content Case Studies Customer Surveys 40

ClearVoice

MARCH 14, 2024

GoPro and Red Bull , meanwhile, forged a deal in 2016 that made GoPro the exclusive action camera for Red Bull’s events and productions. Enhanced brand credibility: Association with established brands enhances the credibility of your own brand. An example is beauty brand Glossier partnering with Olivia Rodrigo in 2021.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Both Snapchat and brands are cashing out on this. There’s nothing more personal than placing a brand’s geofilter on your face.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

JANUARY 27, 2016

Digital marketers are familiar with the basic building blocks of virality: Online content that’s highly emotional, timely, and sharable can catch fire across the Web. Even a livestream video of a puddle —yes, a puddle—can snag half a million viewers. The Psychology Behind Virality. Livestream video ups the ante.

Viral Marketing 40

Viral Marketing Cable Content Impressions 40

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –. Never forget the 3Cs. Research before you begin.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Biznology

DECEMBER 22, 2016

One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Visuals can help with your branding, help you stand out, get recognized, and be remembered. Video content. Video has become so important. Video literally reaches out and grabs your audience’s attention.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand.

PR 126

PR Work Management Paid Search Agency Planning 126

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Audio attribution : If a user uploads native audio, other users can overlay the sound in their videos while the app credits the original user's account for it.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

APRIL 12, 2018

They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. Instead, they used urban spaces to reach their target, millennial audience, and social media influencers to display their brand as trendy and unique. No one can guarantee that a video will go viral.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

SmartBug Media

JULY 17, 2020

This is a tactic employed by sites, brands, and agencies of all sizes. Take the following example from little-known e-commerce brand StarTech. It uses solid informational content that answers questions people asked in 2016, are asking now, and will continue to ask post-COVID-19. Credit: StarTech. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Outbrain

NOVEMBER 6, 2022

In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. The story quickly went viral and people still can’t get enough of it! Why not with their favorite brands or businesses too? Everyone talks about Black Friday marketing , but what about Thanksgiving?

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. — Save Your Sole (@saveyoursole) October 11, 2016. If your social media contest is extremely successful, you have the potential to go viral. — Fragrance Direct (@FragranceDirect) October 7, 2016.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Contently

APRIL 12, 2019

That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. So how can interested brands use content to engender trust, and what can they do not to lose it? Last year, just after Thanksgiving, a post by the menswear brand Noah appeared in my Instagram feed.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. The image went viral and capital, entrepreneurs and brands made significant investments into the space. The image went viral and capital, entrepreneurs and brands made significant investments into the space.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52