Liveintent

FEBRUARY 28, 2023

Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. Here are three data-backed ways to build brand awareness with ads in email. Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

ClearVoice

JUNE 5, 2023

Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. In this post, we’ll cover the different types of videos you can use on Facebook and some of the best practices for creating video content this 2023. Optimized for mobile.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. Meanwhile, 45 percent of all respondents plan to use video. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 220

Paid Search Agency Mobile Advertising Mobile Marketing Business 220

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Customer experience has been a huge concern for marketers lately. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. 87% play video games (that seems high). billion access social media sites at least on occasion using a mobile device. There are 4.2

Social Media 175

Social Media Spyware Wikipedia Correlation 175

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. In fact, it has been estimated by the Financial Brand that 94% of firms aren’t solving the need for personalization in their digital efforts.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. His recommended tactics?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

NuSpark Consulting

JUNE 24, 2014

This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice. Video users are expected to double to 1.5 Tubemogul is another all-encompassing video advertising platform.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Content Standard

OCTOBER 1, 2014

Mobile video viewing is growing faster than ever. The slew of devices to choose from, faster networks, and more bandwidth have all led users to flock to mobile to consume video, a trend that signals new challenges for video content marketing. The days of TV-centric business models are over.

Mobile Marketing 40

Mobile Marketing Video Marketing Content Marketing Planning 40

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. In fact, it has been estimated by the Financial Brand that 94% of firms aren’t solving the need for personalization in their digital efforts.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next. Digital video revenue on smartphones and tablets rose to $1.6

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Sprout Social

AUGUST 15, 2016

By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. Longer Videos on Instagram.

Features 93

Features Brand Identity Branding Tagging 93

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold. For many brands, the biggest obstacle is one of cost.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. 6 billion views (with a b). That’s massive.

Brand Identity 113

Brand Identity Branding Mobile Marketing Youtube 113

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Research shows US social media users like to connect family and friends, share videos and photos, and enjoy the platforms as a means of entertainment. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. perfectpullquote].

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. In the past, in-person services relied on strong local marketing and a good geographical business location. 9 Brands That Made Services Virtual. Planet Fitness. Lure Salon.

Service 101

Service Brand Identity Branding Budget Programs 101

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65