Outgrow

JULY 8, 2020

iProspect is a global marketing agency and caters to some of the best brands around the world. In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. ForwardPMX is a global brand performance agency that helps brands fuel exceptional growth. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hinge Marketing

JANUARY 3, 2017

Now that we are past the 2016 presidential elections, this sentiment is even more significant. In 2016, the tough hiring market continued — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Progress is optional.”

Trends 57

Trends Planning Advertising Agencies Microsite 57

Bluetext

MARCH 18, 2020

Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Digital branding agencies, such as Bluetext, will ensure you are leveraging all that interactive content has to offer.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Supply valuable, evergreen content.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Hubspot

OCTOBER 28, 2020

Now that brands are experiencing the benefits of on-demand tools like live chat, these features will be standardized as consumers come to expect them more over time. To explore the accompanying dataset on your own, you can find our interactive microsite here. Web Traffic.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Another item that belongs on our list is affiliate marketing.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Content Standard

JANUARY 25, 2017

For morale as much as business sense, marketers at financial services brands and elsewhere should prioritize creating content that doesn’t fade in value. Here are three examples of missed marketing campaign opportunities by financial services brands, as well as strategies that could work for any enterprise institution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Contently

JUNE 20, 2017

Here’s how brands are finding ways to use it throughout their organizations. Brands are all competing to understand SEO and have the most effective paid search campaigns. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices. Customer success.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Content Marketing Planning Best Practices 50

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. This microsite includes a short, animated film that is both touching and cute.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

SnapApp

APRIL 13, 2017

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. The company also created this fun, competitive-sports-style video featuring GoToMeeting MVPs. . Video software company Vidyard knows a thing or two about engaging audiences with creative video.

Examples 48

Examples Microsite Marketing Management B2B 48

Hubspot

MARCH 18, 2018

And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. Marketers who incorporate video into their content strategies, for example, have seen 49% faster revenue growth than those who don’t. 10 Exceptional B2B Content Marketing Examples. Deloitte Insights.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. Marketers who incorporate video into their content strategies, for example, have seen 49% faster revenue growth than those who don’t. Below, you'll find a few of our favorites. 1) CB Insights: Newsletter.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

JULY 24, 2017

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. The company also created this fun, competitive-sports-style video featuring GoToMeeting MVPs. . Video software company Vidyard knows a thing or two about engaging audiences with creative video.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

LEADership

MAY 20, 2016

74% post videos. 47% create branded content tools. 44% build microsites. When it comes to the greatest commercial impact of digital marketing activities in 2016, marketing automation (20%), content marketing (18%), Big Data (12%), mobile marketing (9%) and conversion rate optimization (9%) are the best bets.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

KoMarketing Associates

APRIL 11, 2019

Sixty-four percent stated that MarTech is helping them drive brand awareness, while 52 percent claimed that it is increasing booth traffic at their actual events. The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. But if Denny’s did that, nobody would be able to run the brand’s championship-caliber social channels.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Here are 16 content marketing predictions that will strengthen your strategy in 2016. Interactive Video Goes Viral. Have you seen Coldplay’s new video for their song “Ink” ? Microsites Take Off.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

SnapApp

MAY 18, 2017

While not every holiday will connect with your brand , with the abundance of obscure or specialized holidays you’re sure to find something that sparks a great campaign idea. Icelandic airline Wow Air dubbed its summer 2016 campaign “the world’s first SnapTraveler program.” Have a mellow, laid-back brand? Budweiser. . .

Creativity 89

Creativity Campaigns Examples Microsite 89

SnapApp

JULY 7, 2017

Top stage (awareness): Assessments , quizzes, and video Middle stage (consideration): Calculators and assessments Late stage (Decisions): Calculators , product pickers, and interactive whitepapers. From there you can calculate the ROI from engaging with a brand that provides CRO services. . . Before we dive in. . Andy Crestodina.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DAGMAR Marketing

NOVEMBER 27, 2019

When we refer to content, we define it as images, videos, blog posts, website copy, ebooks, case studies, infographics, and more. In 2016, one study showed that the average Google first-page search result was 1,890 words long, but today, the best results are seen with much longer content, often 2,000 to 3,000 words.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

SnapApp

MAY 18, 2017

While not every holiday will connect with your brand , with the abundance of obscure or specialized holidays you’re sure to find something that sparks a great campaign idea. Icelandic airline Wow Air dubbed its summer 2016 campaign “the world’s first SnapTraveler program.” Have a mellow, laid-back brand? Budweiser. .

Creativity 48

Creativity Paid Search Agency Campaigns Examples 48

Adobe Experience Cloud Blog

MARCH 30, 2016

In other words, marketing organizations have to be nimble enough to allow for a panoply of customer experiences—sort of like those “make your own ending” storybooks where every choice reveals a new plotline, which is essentially what each buyer experiences with your brand. Point-to-Point Engagement? Or One Hub to Rule Them All?

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

DivvyHQ

NOVEMBER 22, 2017

ColorZilla – Ever needed to design a feature image for a blog post, or social media posts that follows brand standards? Shutterstock – Shutterstock is a credit-based stock photo, video, and music website. Along with infographics and interactive content, customers across all business types are demanding more video.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

JANUARY 5, 2016

11 B2C Campaigns for B2B Marketers to Learn from in 2016. With colorful photos of kale Caesar salad, mushroom flatbread pizza, and peach cheesecake, Chobani is a great example of a brand that leverages diverse photography to highlight a single product. Few brands master personalization quite like Spotify. 1) Chobani.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Hinge Marketing

DECEMBER 6, 2017

In 2016 and 2017, a tough hiring market has persisted — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Look for firms to invest more in recruiting materials, career microsites and branding.

Trends 56

Trends Planning Advertising Agencies Thought Leadership 56