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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. Larger than Snap, Twitter, and Pinterest.

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Effective Social Selling = Mindset over Tactics

NuSpark Consulting

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014.

Tactics 100
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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. David Sheidlower, CISO, Global Media & Advertising Firm. Terrence Weekes, CISO, DJO Global.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co.