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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. Larger than Snap, Twitter, and Pinterest.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

50 Thought Leading Companies on Artificial Intelligence 2024 Company Logo Company Name (Alphabetical Order) Company Description 5 Star BDM 5 STAR BDM is a premier branding and digital marketing consultancy dedicated to transforming brands through innovative strategies and cutting-edge technology. Rhem & Associates, Inc. Accure, Inc.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. LinkedIn Advertising Wish List. With the increased use of mobile email, let’s have options to choose device and operating systems for sponsored post ads.

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Effective Social Selling = Mindset over Tactics

NuSpark Consulting

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014.

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