Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. Not One and Done.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. Define Social Media Goals. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. In this post: Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Media Contact: Brad Hem.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. For more insights on viral video marketing, watch this webinar.). If Snapchat doesn’t make sense for your HR consulting business, concentrate more on LinkedIn, where you would get much better returns.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. billion in 2013. Now, if you were to show me that same ad on LinkedIn, I’d be OK with it. Take the Plunge.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). To gain 100 new LinkedIn followers? On Twitter or Facebook?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 5 Social Media Predictions for 2013 (blogs.constantcontact.com). I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. To help you get started, check out this webinar on viral video marketing. . Research before you invest, and the returns will surely be better.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

NOVEMBER 14, 2016

In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. LinkedIn Pulse posts.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. You may have content better suited to LinkedIn, Twitter, or another network. ROGETECH Organic Traffic Growth for 2013. Where would they go?

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. If it’s LinkedIn, it’s mostly liking, commenting and sharing, if you’re comfortable with that.

Social Media 98

Social Media Media eCommerce Verticals 98

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. LinkedIn would work well for B2B companies.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Become an expert voice on LinkedIn and other forums that regularly discuss topics relevant to your book.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

KEO Marketing

JUNE 26, 2017

The Top 20 Social Media and Top Web Design Firms awards (2013-2016) and top Interactive Marketing Firm Awards (2013-2015) from the Phoenix Business Journal. In 2016, they also won the American Business Awards Employer of the Year award.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. If I can get a recognizable brand name to champion my article, I’m halfway to viral. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know.

Top of Funnel 100

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 100

Marketing Insider Group

JANUARY 21, 2014

I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” And please continue the conversation with me on Twitter (@ BrennerMichael ), LinkedIn , Facebook and Google+. All of the responses pointed to videos. Tell stories that inspire emotion. Measure your results.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Hubspot

JULY 29, 2018

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 6 social media network updates that you missed by iMedia Connection.

Social Media 100

Social Media Social Marketing Work Management Media 100

Contently

APRIL 21, 2016

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), BuzzFeed can see the exact process that makes content go viral. A classic example is #TheDress, an infamous Tumblr post about a dress that looked either blue and black or white and gold, depending on how your brain is wired.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

DECEMBER 11, 2013

Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. Misconception #1: SEO is all about keywords and links. of searches in the U.S.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more. The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Hubspot

MAY 29, 2013

A 2013 Study from NM Insight accurately highlights this sea change. 5) Reach and Virality: Has social media helped us grow our reach? A view of all of our channels working together to generate customers. 3) Customer Response Rates: Are we responding to customers in social media? Number five is a tricky one.

Social Media 28

Social Media Media Allocation Work Management 28

accelerate agency

FEBRUARY 26, 2023

LinkedIn LinkedIn is a useful way to target certain audiences, such as those who have specific job titles or work for particular companies. You can set up lead generation forms, which allow users to fill out their details without leaving the LinkedIn feed, and follow up with those who submit forms.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

LinkedIn LinkedIn is a useful way to target certain audiences, such as those who have specific job titles or work for particular companies. You can set up lead generation forms, which allow users to fill out their details without leaving the LinkedIn feed, and follow up with those who submit forms.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

LinkedIn LinkedIn is a useful way to target certain audiences, such as those who have specific job titles or work for particular companies. You can set up lead generation forms, which allow users to fill out their details without leaving the LinkedIn feed, and follow up with those who submit forms.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Outgrow

MAY 17, 2021

As is evident, it can be seen in one of their first successful quizzes of 2013, “ Which FRIENDS character are you ”. We've got you covered with our Creatives Guide to Viral Quizzes. You too should give your users options to share your content across social networks like Facebook, Twitter, LinkedIn, Google. Download it here.

Outgrow 52

Outgrow Lead Scoring Lead Ranking User-Generated Content 52

seo.co

DECEMBER 8, 2020

Viral content, especially through visual pieces of content like infographics, could be an easy way to facilitate a natural ratio of links to mentions, and natural is always better in the eyes of Google. If someone were to look at your Google+, LinkedIn, Facebook, or Twitter profile, would they see a theme in the content you share?

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: The Science Behind Viral Marketing. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Posts You Might Like to Read: How Well Is Your 2013 B2B Marketing Budget Aligned?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Vidyard

JANUARY 17, 2014

The top viral video ads of 2013 including Dove’s Real Beauty Sketches , Kmart’s Ship Your Pants, and Volvo’s Epic Split got a whopping 1.8 What was the last video you shared? Go back to the moment right before you clicked the social buttons; what were you thinking (other than “woah, this is awesome”)?

Video Marketing 51

Video Marketing Buyer Personas Opinions Social Networks 51

Hubspot

MARCH 10, 2016

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28