ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. It does seem, however, that the CMO needs to be reminded of that.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

SocialPilot

FEBRUARY 9, 2024

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study]. You may also like.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. In fact, a recent study from Demand Metric found that 80 percent of marketers blame marketing and sales flops on data quality.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement? Click here to learn more.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

LEADership

JULY 7, 2015

Source: Peter Doucette’s presentation at The Optimization Summit 2013. If you enjoy reading this CMO Spotlight series, please share it. The post CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe appeared first on LEADership by Louis Foong, CEO The ALEA Group.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Then the day Oprah announced she was joining Twitter, that same CMO basically said, “Jason, you’re doing social media.”

Skype 132

Skype Social Media Work Management CMO 132

Exo B2B

APRIL 11, 2019

She has been the global CMO at Siegel+Gale since 2013. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. She is currently CMO for Workhuman. Margaret Molloy – Twitter account: @MargaretMolloy.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Exo B2B

OCTOBER 16, 2020

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ANNUITAS

MARCH 18, 2014

As I mentioned in my last post , the Marketing Technologist role is a difficult one to fill, and would likely not be as effective as a CMO acting as the “Chief Marketing Technology Strategist.” And as I said last time, the CMO needs to own the strategy, and understand (but delegate) the tactical. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Contently

MARCH 28, 2017

Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” Americans suck at personal finance.

Education 60

Education Budget Programs Top of Funnel Branding 60

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals. Bruce Lee case study.

Planning 97

Planning Paid Search Agency Advertising Agencies Terms and Conditions 97

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

Digital Marketing World Forum

JUNE 3, 2019

Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish. Maureen McDonagh, Industry Head, #Retail Facebook #DMWF @DigiMarketingWF #InfluencerMarketing #CMO #ContentMarketing #InstagramMarketing pic.twitter.com/ofifeeFHO4.

Branding 40

Branding Brand Identity Marketing & Strategy Digital Transformation 40

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

The ROI Guy

MARCH 11, 2014

With the value of content marketing on the rise, the researchers in IDC’s CMO Advisory became curious, prompting the team to ask: “If content has become so valuable to buyers in facilitating purchase decisions, then what content do these decision makers perceive as the most valuable?".

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Funnelholic

NOVEMBER 4, 2015

This study also revealed that 33% of B2B decision-making units contain up to 10 people, and more 50% contain up to five. Today’s author: Sangram Vajre is the co-founder and CMO of Terminus , a B2B account-based marketing company. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Content Standard

DECEMBER 9, 2015

A recent ScienceDaily study set out to answer this question. The study found that those interacting with a supposed “friend” were more predictable in their investments than those making decisions only based on supposed financial payoffs. And in 2013, the company drove $2 billion in global digital sales.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

A recent ScienceDaily study set out to answer this question. The study found that those interacting with a supposed “friend” were more predictable in their investments than those making decisions only based on supposed financial payoffs. And in 2013, the company drove $2 billion in global digital sales.

Transparency 40

Transparency Tactics Brand Identity Branding 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

QuanticMind

NOVEMBER 16, 2016

“CMOs now spend approximately 15% to 20% of their budget on technology.” ” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. Forward Marketing Summit Sydney.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Adobe Experience Cloud Blog

APRIL 21, 2014

When AG Salesworks and The Bridge Group conducted a study of 1,000 prospects, they converted 32 of them into the pipeline. William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. That’s a 3.2% prospect-to-pipeline rate – is 3.2%

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” My Personal Evolution as a Digital Marketer. Cut the content marketing program, or change our approach?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Hubspot

DECEMBER 7, 2012

As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. According to the latest CMO Survey , 65% of companies fail to leverage marketing analytics in their marketing projects. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. Not so much.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

Biznology

FEBRUARY 20, 2015

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ). Source: Type A Communications).

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Hubspot

FEBRUARY 18, 2013

If you're a CMO, you may have heard the term "native advertising" bandied about recently. A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. Patricia Travaline , CMO of Skyword, explained the different stages of the Continuum—Bystander, Novice, Expert, Leader, and Visionary and how brands can move up the spectrum. Marketers would be wise to remember that.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Content Standard

OCTOBER 22, 2016

Session: The Ultimate International B2B Content Marketing Case Study: Best Practices From The Most Successful Internationally Operating B2B Companies. Turn your content into stories—Karen Guglielmo, Content Marketing Manager, Iron Mountain; Tricia Travaline, CMO, Skyword. Sales prospecting and business development.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40