Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. About the Study. A second version of the study was published in 2018.

Consulting 158

Consulting Research Work Management Marketing Management 158

Hinge Marketing

DECEMBER 3, 2020

Fortunately, Inside the Buyers Brain provides real insight into what your buyers think and where the trends are likely to take us in the future. About the Study. A second version of the study was published in 2018. This study revealed a rapidly evolving landscape that presented new challenges and opportunities. .

Word of Mouth 96

Word of Mouth Conference Studies Sample 96

Hinge Marketing

NOVEMBER 5, 2020

The key is understanding what buyers think today, and what trends will impact how they learn and make decisions in the future. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Cost 125

Cost Business Sample Pricing 125

Crimson Marketing

AUGUST 8, 2013

Check out some of the popular platforms for 2013 below and see which is right for you; sometimes underutilized industry specific sites can be the perfect fit. By the time your product is actually released, there will be a dedicated following ready to enter the buyer journey. . Most importantly, make sure it is easy to shar e !

Buzz 100

Buzz Product Social Media Network Marketing 100

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. But many brands are still struggling to stay connected to the buyer journey.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Embrace Attribution Models: Go beyond ‘last click’ by using multi-touch attribution models that assign value across the entire buyer journey. It shows you the longevity of blogging.) Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Content4Demand

MARCH 24, 2020

Using Emotion Successfully Depends on Knowing Your Buyer Evelyn Timson, CEO of Aspect Film & Video , explains that you need to evoke different emotions in business buyers than you would for other consumers. She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.”

B2B 55

B2B Psychographics Content Ad Exchange 55

KoMarketing Associates

MARCH 2, 2017

The place to start is in understanding the different phases of the B2B buyer journey itself. To get this process started, we’ve compiled 14 visualizations designed to aid marketers in defining their own B2B buyer journey. B2B Buyer Journey Basics. ” The B2B Buyer’s Journey.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

ANNUITAS

JULY 14, 2015

Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. 52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Seismic

NOVEMBER 7, 2018

Our content librar ies (notice the plural), had thousands, and I mean thousands, of pieces of content, some dating back to 2013. Sellers would frantically email Marketing before client meetings asking for help customizing their presentations (the majority of the time their presentations would include a slide I had never even seen before).

Enterprise Management 56

Enterprise Management Content B2B Sales Distribution 56

KoMarketing Associates

SEPTEMBER 14, 2013

In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. As I wrote in a recent blog post , the new business-to-individual (B2i) sales model puts a greater emphasis on understanding customer needs and building customer relationships that grow over time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Marketing Insider Group

JANUARY 28, 2015

Both content marketing and SEO revolve around the questions we ask in the buyer journey, and our main source of information is obviously the search engine. I suggest brands start their content marketing journey by looking at keywords as a proxy for understanding what questions your customers are asking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. The company provides the foundation for secure connections between companies and their customers and partners worldwide.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Consider the buyer's journey. Creating content isn’t enough. Know your audience.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Onalytica B2B

SEPTEMBER 16, 2015

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. To do that, you have to know what you’re looking for, you have to take the time to understand your buyer journeys and work out where the key thresholds in that path occur.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Martech Advisor

JANUARY 9, 2020

Right from when customers walk into a store or visit a retail brand’s website, until the actual purchase, billing, packaging, delivery and post-purchase, how smooth their journey is what makes for retail customer experience. Enhances customer lifetime value (CLV). Encourage social media engagement and sharing of in-store purchase.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

KoMarketing Associates

OCTOBER 30, 2018

Back in 2013, Sirius Decisions said that 60 to 70 percent of B2B content was sitting unused. These are places in the B2B buyer journey where there isn’t an appropriate piece of content, either for that phase of the journey or for a particular persona. For starters, many of us now have a documented content strategy.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

Bound360

DECEMBER 4, 2017

Go back to the beginning of the personalization journey and we’ll start there. I think personalization came up for us around 2013, 2014. The new shiny object isn’t always the key on how you reach them, but their buyers journey had definitely evolved to be more and more in the digital space. Amy Larsen: Sure.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Martech

MARCH 29, 2023

” That B2B buyer journey Glover agrees that the B2B buying experience is changing, becoming more digital, more self-serve and more omnichannel. “If you trace the origins of CDPs they go back to about 2013 and they started out with just known customer data,” Fleisch reflected.

Enterprise Management 117

Enterprise Management Analytics Work Management Marketing Management 117

Martech Advisor

NOVEMBER 8, 2019

This article describes what omnichannel customer experience means, omnichannel buyer journeys across industries and; examples of brands that have nailed their omnichannel customer experience strategy. Table of Contents. What is Omnichannel Customer Experience? Why is Omnichannel Customer Experience Important?

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

The Lead Agency

MARCH 27, 2018

Integrating videos into the B2B buyer journey could become the top trend for boosting engagement. 72% of B2B buyers are most likely to share useful content via email. The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Martech Advisor

MARCH 12, 2020

I’ve had an on-the-ground view of the CDP industry since the three-letter acronym was coined back in 2013, and I understand the potential hesitation toward another platform that claims to revolutionize enterprise-level marketing. I believe all these questions are valid — and the answers should carry a lot of weight.

Enterprise Management 70

Enterprise Management Marketing Management Marketing AI Ideal Customer Profiles 70

SnapApp

MAY 2, 2018

In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Let’s jump in. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. But, where do you put your budget?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Marketing Insider Group

JANUARY 21, 2014

According to the Corporate Executive Board , as much as 60% of the buyer journey is complete before prospects reach out to vendors in a business-to-business transaction. I recently asked my own social media followers “what was the best content of 2013?” And when they do reach out, it is often for a contract and a price.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Single Grain

JULY 16, 2020

You never leave the customer during any stage of the buyer journey. During the Boston bus strike in 2013, Uber offered bus services to all the public schools in the area. This is the power of omnichannel marketing. To employ an omnichannel approach, you must connect sales, marketing and customer service teams together.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 1, 2017

Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Consumers are now in the driver's seat in their buyer journey. . . 90% of B2B buyers use organic search specifically to research business purchases. 2013 was a big year. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Single Grain

FEBRUARY 17, 2022

Bay Leaf Digital is a top SaaS marketing agency founded in 2013 to help B2B SaaS businesses promote their products through advanced inbound marketing strategies. They have a team of expert SaaS content writers to help your business reach prospects at every stage of the buyer journey. 2) Bay Leaf Digital.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Single Grain

APRIL 25, 2022

Directives S pecializes In : They have the best marketing team of paid search professionals who combine customer intelligence with sophisticated messaging and placement to reach customers at every crucial stage of the buyer journey. Ignite Visibility was launched in 2013 as a full-service digital marketing agency.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

The Lead Agency

AUGUST 18, 2019

The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond. In fact, as far back as 2013 85% of B2B marketers found that ABM outperformed other marketing investments in terms of ROI.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond. In fact, as far back as 2013 85% of B2B marketers found that ABM outperformed other marketing investments in terms of ROI. B2B Marketing Trends 2020 1. Source: [link] 4.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

SnapApp

DECEMBER 14, 2016

For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Sales Partnership shares customer intelligence across every touch of the buyer journey. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Dallas-based Thryv was founded in 2013 and has 2,400 employees. Multi-attribute lead scoring across sales and marketing touches. Salesforce Pardot.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Single Grain

SEPTEMBER 3, 2019

Just six years ago, in 2013, our CEO Eric Siu bought Single Grain from the founders for two bucks (less than the price of a cappuccino!) Without tooting our horn, we have worked really hard to grow Single Grain into the successful digital marketing agency that it is, especially the content marketing department.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106