SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Crimson Marketing

MAY 23, 2013

6: ‘Facebook-ize’ Your B2B Brand. Corporate Marketing Other Interesting Topics Uncategorized content marketing lead generation marketing concepts marketing message marketing solutions seo social media targeted marketing viral marketing' . - SEO matters, but social matters more. 5: Awaken the Sleeping Giant. Start using SlideShare. #6:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. You probably have a lot of brand imagery around already. What is it? Well, first let me give you a few clues. Some tips to get you started: Leverage existing assets.

Trends 80

Trends Planning Youtube Wikipedia 80

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Suppose you’re monitoring the hashtags you use for your brand weekly. The History of the Hashtag. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

SEPTEMBER 19, 2023

Ensure your solution(s) address: How user access will be securely managed and unauthorized access prevented How data inputs and IP are stored and handled, including for algorithm training What safeguards are in place to protect your brand from misuse and external attacks DO act in the best interest of your customer. The same holds true today.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Delivra

FEBRUARY 26, 2021

However, it didn’t take long for the phrase to be co-opted by brands. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. What brands should know. Will our usage of this viral content come from left field?

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Hubspot

APRIL 12, 2018

They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. Instead, they used urban spaces to reach their target, millennial audience, and social media influencers to display their brand as trendy and unique. No one can guarantee that a video will go viral.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. One day we’re working on a brand campaign and the next we’re making a Black Mirror -esque short film about the inner life of a Taco Bell spokesman? ” Could a brand pull this off?

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Hubspot

DECEMBER 26, 2013

Each year, we get a healthy dose of TV spots from brands big and small -- some of which we expect to see high-quality ads from, and others that come out of nowhere with an uber-creative promo or two. The 10 Best Commercials of 2013. 1) Dodge - The Ron Burgundy Commercials. Powerful stuff. 3) AT&T - "It''s Not Complicated".

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Crimson Marketing

JANUARY 16, 2014

A viral video is every company’s ultimate fantasy. “They will spend longer on your website and more time interacting with your brand. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.” The Guardian/CMO.com ).

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. This means original, branded content and product placements and fewer traditional TV ads. Sharing promotes conversations, information gathering and lifts purchase likelihood after a branded video is shared.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Content Standard

MARCH 16, 2015

“Going native” appears to be the rallying cry of more and more brands, lured by the potential of native content. According to the company’s 3rd Native Advertising Index, in excess of 851 brands purchased native ads in December on the top 100 consumer and B2B websites. Like this story?

Advertisements 40

Advertisements Advertising Brand Identity Branding 40

KoMarketing Associates

JUNE 12, 2018

Brand Enhanced Sitelink Format. Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it? Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Content Standard

JUNE 17, 2015

In order to get noticed in today’s world of marketing mayhem, brands have gone to great lengths to tell their stories in an engaging way. There are some brands that have mastered the art of engaging their audiences through video content campaigns. However, sometimes marketers’ efforts can backfire.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” Listen Now . The RSS feed is: [link].

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. According to Karen Moked , Vice President of Marketing at Digilant, “the Super Bowl is unique in how it sets the stage for real-time, building brand moments for advertisers.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

JANUARY 26, 2015

It’s no secret that BlackBerry’s brand image has struggled over the past several years. Brand integrity is really important. If your brand’s integrity is important for you, you might consider revising your ‘rules of engagement’ for social media. Engaged employees are more likely to become brand ambassadors.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. The Director of Communications had previously been split among the three brands in addition to internal communication and PR. Everybody does.”.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Brightedge

MAY 16, 2021

Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. Therefore, they show more trust to brands who make their respect for new health guidelines loud and clear.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform. MarsCuriosity: “Best.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Vidyard

MARCH 25, 2014

According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media. Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers?

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. Considering the relationship between our actions and emotions, it should come as no surprise that finding ways to incorporate joy into your marketing efforts can have a profound impact on the way people perceive your brand.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Podcasting is the best way to give a more in-depth view of your brand.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84