Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. The Second Era of Social: Stories. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. When users interact with a brand there’s a good chance they’re on a mobile device. Going forward, those who innovate with social media--and use it to really connect with customers--will have a major advantage over competitors.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Savanta

APRIL 15, 2014

It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. The most followed brand (besides Instagram itself) is National Geographic, with 87.5m of brands are on Instagram.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Content Standard

OCTOBER 2, 2014

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Spredfast surveyed 160 leaders at companies with $1 billion or more in revenue and found that about 70 percent are expanding their social media programs over the next 12 months.

Social Media 40

Social Media Media Brand Identity Branding 40

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Content Standard

JANUARY 31, 2015

New research from Simply Measured shows that Instagram has matured into a valuable marketing platform for businesses, with roughly 86 percent of all major brands now managing an Instagram account and 42 percent of the Interbrand 2014 Top 100 Brands boasting more than 100,000 followers. Want more content marketing news?

Brand Identity 40

Brand Identity Branding Ad Frequency Paid Search Agency 40

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO' Provides referral visits to your website.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? The Social Media Hat ). million in 2013; and that figure is projected to quadruple to $31.1 Forget branded apps though. 93% of consumers say branded apps don’t contribute to their brand loyalty. ” ( The Social Media Hat ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 26, 2015

Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. It helps in accelerating brand awareness and also to elevate the brand image for an extended period. Signature – When users of your product's features embed your brand name. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. And it is about growing your social connections. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Social Selling? What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

Analytics 85

Analytics Tools Best Practices Tagging 85

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage.

Social Media 134

Social Media Marketing AI Tips Media 134

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Short-form video applications, be they TikTok or Instagram, give marketers the opportunity to engage with audiences who are not available through traditional media outlets and social networks: primarily younger consumers.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. This is the same strategy used by brands such as REI , Birchbox , and Fedex.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Brands will need to learn the art and science of this rapidly evolving eco-system.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. LinkedIn helps fuel the personal branding endeavors & as a result over the past few years, its algorithms have been more video-friendly than ever.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. This makes Zhihu’s user base a great fit for many B2B companies to reach target buyers.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” They also handle blogger outreach and social press.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. The world’s two most valuable brands – Apple and Google – are considered world-class.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50