KoMarketing Associates

JANUARY 2, 2014

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MAY 21, 2013

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. Try out a couple when promoting blog posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Connect with Kelsey on Twitter @wonderwall7.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. SMX East 2013 – October 1st-3rd – New York, NY.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

FEBRUARY 25, 2013

SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Using Personas To Bridge the Gap Between Search and User Experience.

PPC 120

PPC Conference Link Building Mobile Marketing 120

Brandpoint

JANUARY 23, 2020

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. Brad Geddes. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). AdWords Blog Post: Sharing the Latest AdWords Innovations . Twitter Publishing Network – MoPub.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

AUGUST 15, 2013

While Facebook might not be the right place for B2B marketers to drive sales ready leads, the world’s largest social network provides a good destination for maintaining brand awareness and providing support and visibility for lead nurturing initiatives. Five Reports For Measuring B2B Marketing Effectiveness. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. B2B Search Engine Marketing Blog'

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. Which company are you going to choose?

Social Media 144

Social Media Media Marketing Management Allocation 144

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. Being the savvy content marketer you are, you now set out to to bring an audience to that post. Do Search Engines Use Social Signals to Directly Drive Rankings? cause that page to rank higher in search results. What a great feeling!

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Content Offers Ranked by Impact on Lead Acquisition Quantity.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). The audience on Twitter wants information faster. YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. Overall, the DMA was a great event and offered a lot of valuable information for B2B marketers, direct marketers, and everyone in between.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Set up authorship on your blog. Your site has to be visible”.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. 44+ Mobile Marketing Statistics for the B2B Internet Marketer.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc. Offer To Write Something.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. A Very Positive Reputation On Blogs and Forums, etc.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

KoMarketing Associates

DECEMBER 21, 2012

But it isn’t just that marketers are taking advantage of the new technologies available to them; the evolving digital landscape is changing the way we not only consume, but write, marketing content. What can we learn from the Ghost of Content Marketing Present? Ghost of Content Marketing Future.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 13, 2014

Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! What does B2B content marketing have to do with the upcoming Olympics anyway? and including those questions in the title of a blog post may help drive traffic to a piece in light of the new algorithm.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. It also means understanding the types of web pages and websites that appear in existing search engine results. Derek Edmond. Be Flexible. Implement AMP.

Organization 120

Organization SEO Practices Best Practices 120

seo.co

FEBRUARY 8, 2023

User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. They posted a simple black and white graphic on Twitter that read, “You can still dunk in the dark.” Visual content.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

MARCH 4, 2022

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Such tactics include: Search Engine Optimization (SEO). Search Engine Marketing (SEM).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. What’s the average click-through rate of a link shared on Twitter? State of Search ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Single Grain

FEBRUARY 17, 2022

Their social media marketing team has expertise in promoting products and services on LinkedIn, Facebook, Twitter, Instagram, and other leading channels. Single Grain has one of the best SEO and content marketing teams in the industry to improve organic traffic, leads, and conversions. Search engine marketing (SEM).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100