Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Where's the qualitative analysis? And yes, that image above is real.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. He is the author of “@YourService” (Wiley, 2012). There are things about it that could, maybe, give it legs. Some thought it was brilliant. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities. The Weight of the object increases by the type of Edge (clicked or typed interaction) created by the fan.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? Build your network, connect with peers, establish yourself as a thought leader within that channel.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80

PR Web 2.0 Blogger Public Relations 80

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Well, my company has that jacket, and we've applied the right filter to catch your search term on Google instantly.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Are your efforts on LinkedIn and Twitter paying off?” she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

EMagine B2B Blog

DECEMBER 22, 2014

B2B’s who use Twitter generate twice as many leads as those who don’t. Google+ averages more visits per month than Facebook. Google+ receives 1.2 70% of brands have a presence on Google+. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012. Social Media' Econsultancy ).

Social Media 40

Social Media Statistics Media Youtube 40

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. The thick of the 2012 holiday season is here. 38% comparison shopped online.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Hubspot

JULY 8, 2014

As companies continue to rely on social media sites to reach their business goals, it is important that they pay attention to the way social media demographics are growing and changing. Who is using social media? Which social networks do people use -- and how do they use them? General Social Media.

Social Media 28

Social Media Media Stats Social Networks 28

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. In 2015, the average Facebook ad cost per click across all industries was $0.27. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

NOVEMBER 2, 2016

It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. It finds social influencers with large audiences of young males and works with them to begin raising awareness ahead of November 1.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. The reason for this shift?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Google Display Ads – With Targeting. However, Google offers a another option – Adwords Display Ads. In 2015, the average Facebook ad cost per click across all industries was $0.27. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

AUGUST 20, 2012

EST. The survey specifically aimed to highlight the state of search engine optimization, internet marketing, and the marketing profession in 2012, and SEOmoz shared this exclusive data with us in order to reveal some key insights about social media usage before the official webinar. How Marketers Are Using Social Media in 2012.

Social Media 28

Social Media Social Marketing Media CTR 28

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. Also a shout out to my many followers on various social networking channels. We are celebrating 25 years in business!

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

AUGUST 19, 2012

How Optimizing My Ugly Google+ Profile Pic Increased Free Traffic 35% From SEOmoz. This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. The Best Memes of 2012 (So Far) From Mashable.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

APRIL 30, 2012

Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking.

Email Marketing 28

Email Marketing Features Social Marketing Social Networks 28

Hubspot

JULY 29, 2012

He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. The latest update from the ever-evolving social network is a concept called the 'Recommendation Bar' for websites to install.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! By all means, research other social networks. 3) Google+ is dumb.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

FEBRUARY 1, 2017

It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Today: Current model: " The world’s leading Internet television network. ". Original model: " An online directory that connects people through social networks at colleges. ". Founded: 2012.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. 5000 list of 2012. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. But the question, “Which social networks will prevail as the most popular means of communication during the game?” Speaking of Google, what happened to Google+? This isn’t terribly surprising.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100