Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand – by Joe Pulizzi (@ juntajoe ) and Robert Rose (@ RobertRose ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

SocialPilot

MARCH 5, 2024

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. Make Use of Viral Trends. You can do the same for your small business and bring your online brand forward.

Ad Building 98

Ad Building Brand Identity Branding Business 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

MAY 23, 2016

For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. On May 18, at the 2016 Digiday Content Marketing Awards, we won Best Brand Publication for Contently Quarterly , our print magazine.

Viral Marketing 113

Viral Marketing Advertising Mediums Linkedin ROI 113

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

SmartBug Media

JULY 17, 2020

Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. However, it remains the gold standard of how to go viral by disrupting the way you create authoritative content. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

NuSpark Consulting

MARCH 1, 2012

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Davy wasn’t “liked”, “followed, ” or “shared.”

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Emarketing Content 100

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. This means outreach and influencer marketing should be added to your strategy as well.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Content Marketing Institute

JUNE 8, 2018

Sixteen-year-old Jack won the grand prize at the 2012 Intel International Science and Engineering Fair for his part in developing a new method to detect pancreatic and other cancers. Any discussion with internal stakeholders about producing a video too often results in the question, “Will it go viral?” Manage hopes and fears.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Marketing Insider Group

NOVEMBER 21, 2013

To find the best branded content, I reached out to some of my best content marketing friends for nominations. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. He won the 2012 Gordon E.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Hubspot

APRIL 21, 2020

Because, in content, there's a strong relationship between virality and emotion. The lesson is that content will be able to market itself if it provokes a strong emotional reaction with the audience. So, make life easier on your audience and, in return, they'll do a lot of your content marketing for you.

Tips 69

Tips Content SERP Custom Publishing 69

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 161

Social Media CMS Development Media Thought Leadership 161

Content Standard

JUNE 9, 2015

Dubbed “The Internetest safety video on the Internet,” Delta’s new airline safety video is basically the Internet’s greatest viral hits compressed into a six-minute span. Delta’s bid to liven up the federally mandated safety demonstration earned the company a meme marketing hit, with 8 million views and counting.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

Contently

OCTOBER 17, 2016

Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Oh, how much has changed.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Biznology

APRIL 18, 2017

He is the author of “@YourService” (Wiley, 2012). Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. Podcast: Play in new window | Download (Duration: 1:12:50 — 30.1MB) | Embed.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Contently

APRIL 26, 2016

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. If any brand has a reason to be happy during the recent content marketing surge, it’s Coca-Cola.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Hubspot

AUGUST 21, 2013

In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Single Grain

OCTOBER 30, 2020

Before we dive into the “how” of creating a stunning infographic and helping to make it go viral, let's start with the “why” Here are some great statistics that prove infographics are still a great content marketing investment: Articles with infographics got 178% more links than standard articles.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

BuzzSumo

MARCH 1, 2016

Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. In fact it is the top answer to the question ‘What is content marketing?’ Lee Odden, Top Rank Marketing. ’ on Google.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success. Let’s get started.

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. Is there scarcity?

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

DECEMBER 19, 2016

I’ll tell you everything you need to know about Spectacles and their potential for impact on social media and content marketing -- featuring a few videos I recorded while taking them on a test run. Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

MAY 29, 2015

"The Blendtec story demonstrates one of the key takeaways of contagious content. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. People love to step up and give their opinion.

Content Marketing 136

Content Marketing Content Marketing & Strategy Conference 136

BuzzSumo

FEBRUARY 21, 2017

Getting attention in a world of content shock is difficult. A core task for all content marketers is to reach, build and retain an audience. To compete in a world of content shock many publishers have adopted a high frequency publishing strategy, often over 1,000 articles a day. Posting Frequency. Number of Posts.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114