Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard.

Mobile Marketing 121

Mobile Marketing Work Management Marketing Automation Services Marketing Management 121

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Most questions are about internet solutions, computer languages, or firewalls.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. In 2011, when YouTube paid out $100 million, YouTube’s revenue sharing model had already been in place for four years. Sound familiar? The move makes a lot of sense.

Youtube 113

Youtube Ad Exchange Facebook Video Marketing 113

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. Quality of Service and Videos. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. Feb 4-5, SoCon11 Atlanta, GA: This event kicks off with a Friday night party followed by a day of networking and break-out sessions.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Facebook has more than 1 Billion network users. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClearVoice

OCTOBER 10, 2018

Regardless of which camp you fall in, soon Google+ won’t be anyone’s problem thanks to the fact that Google announced on Monday, October 8 that it is finally shuttering the seemingly eternally struggling social platform that was “supposed” to be a Facebook-killer when it launched in 2011.

Marketing AI 67

Marketing AI Google Mobile Advertising Internet Marketing 67

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Americans spend a ton of time on social networks and the growth is a bit startling.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In one internet minute, 694,000 hours are streamed by YouTube users. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software. By 2027, the live video market is expected to surpass $184 billion.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. Photo credit: Great British Chefs.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Convince & Convert

OCTOBER 16, 2013

Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. Breather does a simple thing– it’s an app that lets you unlock and open a network of private spaces – in your own city– all with the touch of a button.

Startups 137

Startups Internet Marketing Mobile Advertising Social Media 137

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     Social Buyer Circles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Insider Group

JUNE 5, 2012

presentation that showed in real numbers, the gap in advertising spend vs. consumer time spent on the 2 biggest digital channels, the internet and on mobile devices. Imagine your content is shared on social networks. Late last year I highlighted a chart from Mary Meeker’s Web 2.0 So maybe we are not dinosaurs after all!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. .&# That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 21, 2011

billion people surfing the internet worldwide? It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . And our customers are doing more social and web surfing on their devices. What is a bigger channel than the 1.7 The answer is Mobile.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Webbiquity

MARCH 10, 2011

Social media is no longer simply about allowing your friends to see what you are thinking or for posting photos of your family vacation to Aruba. Social media has quickly become the most influential factors in grassroots socio-political organization. Secondly, social media increases government transparency and accountability.

Social Media 100

Social Media Effectiveness Media Transparency 100

Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Marketing Insider Group

OCTOBER 27, 2011

In 3 years, China added more internet users than exist in the U.S. This combination of mobile and access to the internet is changing the world. And this will affect everything from apps to search to advertising to social networking. Japan have all cracked the top 10. market with success. Audio-ization?) Photo Source.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120