Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? Is Your Only Legacy a LinkedIn Profile? The digital space has become super competitive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. Your Facebook presence needs to be fun, conversational and provocative.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. and never boring.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Verticals 103

Verticals Social Media Media Social Networks 103

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. LinkedIn for Long-Lasting Event Connections. What about Tik-Tok?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. LinkedIn: 500 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Facebook now sees 8 billion average daily video views from 500 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

SnapApp

MAY 5, 2012

The tech and social industries have recently been exploding with company acquisitions, notably Facebook buying Instagram for $1 Billion. ?But But now, LinkedIn has jumped into the game, acquiring SlideShare for a cool $119 Million. ?Obviously First we need to realize that LinkedIn is a business tool. ? presentations?on

Linkedin 48

Linkedin Business Acquisitions Facebook 48

Marketing Insider Group

JULY 14, 2020

2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers. 2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Any Company Can Pivot.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with.

Social Media 71

Social Media Tools Media Work Management 71

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Don’t just tell your audience to look at something; make it something they have to look at. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Seismic

FEBRUARY 10, 2021

By late 2010, most of our financial advisors were active on Facebook (probably posting what they ate for breakfast or where they were having drinks at that very moment), so the idea of using social media wasn’t unfamiliar to our financial advisors. Of those with active LinkedIn accounts, most profiles resembled resumes.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

ClearVoice

JANUARY 26, 2021

Facebook has made no fewer than 34 changes to the newsfeed algorithm since 2016; everything from prioritizing live video to banning advertisements from fake news sites, each designed to maximize profits for a company already worth a third of a trillion dollars at the end of 2015. Social media fatigue. You’re on the wrong platform.

Social Media 116

Social Media Paid Content Training Media 116

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so! Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We don’t think so! Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

ViewPoint

OCTOBER 14, 2011

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). It's great to be home after a very productive trip to the Northeast.

BtoB 120

BtoB PointClear Class Linkedin 120

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. 98% of super socials use Facebook, and 45% use MySpace).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Hubspot

NOVEMBER 22, 2011

It's almost impossible to believe that 2011 is so close to being over. Check these out for a visual look at inbound marking in 2011. The Top 10 Marketing Infographics of 2011. A World Without Facebook. The Value of Being Linkedin. Inbound Marketing Rising. The Anatomy of a Fan. Top Email Marketing Irritations.

Inbound Marketing 28

Inbound Marketing Hubspot Education Linkedin 28

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Facebook predicts that its Stories format will overtake the News Feed as the default for content consumption in the near future. The Rise of LinkedIn. What’s New for 2019?

Social Media 50

Social Media Media B2B Linkedin 50

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. The team launched the game on March 24, 2011. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page).

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hubspot

JUNE 8, 2011

Today, Qualman released his newest video, "Social Media Statistics 2011." If Facebook were a country, it would be the world's third largest. A new member joins LinkedIn every second. 50 percent of mobile internet traffic in the UK is Facebook. Check it out: Some of the most interesting statistics in the video include: 1.

Statistics 28

Statistics Social Media Video Marketing Media 28

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MAY 19, 2014

Before Facebook. Linkedin launched in June, 2003. Facebook launched in 2004. Social media sharing has doubled from 2011 to 2013. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. This was 1999. And Snapchat.

Social Media 100

Social Media Mobile Advertising Media Stats 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Does it sound familiar? Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

DECEMBER 27, 2010

What better way to start of 2011 than with some new tools or ideas to help you execute on inbound marketing? Here at HubSpot, we decided to bring a little levity and cheer to our community and customers by giving them a chance to win some great inbound marketing prizes as we count down to 2011! Better yet. WHY NOT WIN SOME?

Hubspot 28

Hubspot Inbound Marketing Marketing & Strategy Act-On 28

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Outbrain

MARCH 20, 2020

Created in 2017, AMNinjas is the fastest growing affiliate marketing group on Facebook, with over 34,000 members already. Join the AMNinjas Facebook group. Join Affiliate Niche Builders Facebook group. Join Linked Affiliate Group on LinkedIn. Plus, join the SPI Community Facebook group to connect with other SPIers.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Valasys

FEBRUARY 4, 2020

Marketers will now be able to create & launch campaigns instantly for audience targeting, even in previously unavailable destinations such as Google, Facebook, Twitter, Pinterest & Snapchat. LiveRamp was founded in the year 2011 & is headquartered in San Francisco, CA. About LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Convince & Convert

MAY 27, 2011

It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Twitter is used by just 8% of Americans (compared to 51% for Facebook). Twitter is a Tiny Sliver.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

DECEMBER 22, 2014

Adobe, Salesforce, LinkedIn, or IBM look to acquire or build content marketing platforms. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Podcasts continue as the hot content marketing technique.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100