Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others. All these factors lead to my prediction that 2011 will be the Year of the SMB. Are you ready? I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Viral Marketing 149

Viral Marketing Facebook User-Generated Content Multi-Channel 149

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Facebook recently released a list of its top 20 most-viewed posts. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. Is there any such thing as a free meme?

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Webbiquity

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Becky Denniston. And yes, she really knows LinkedIn. Lisa Petrilli.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We couldn't help but look back and share our favorites from the year with you.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Brand Identity 85

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the time was being tracked.

CPO 147

CPO B2B Thought Leadership Transparency Brand Identity 147

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Hubspot

AUGUST 1, 2011

With over 750 million users, Facebook is now recognized as the most popular social network, and more and more businesses are harnessing its awesome power to achieve their marketing goals. By now, you should be convinced that Facebook can be useful for more reasons than just keeping in touch with family and friends. Generate leads!

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Contently

JANUARY 31, 2017

Lead forms are the canvassers of the marketing world. How many fields should you include in the lead form? Here’s an example of a lead form we use on The Content Strategist: Despite looking fairly basic, a lead form comes with its own special sort of marketing calculus. . What do you prioritize? for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. This was before Instagram was really a thing… and even Facebook (at the time) was mostly just a place to see photos of “friends” and their families living their best curated lives amid a tidal wave of other random feed flotsam. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

AUGUST 19, 2012

But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. MarketingSherpa 2011 Social Marketing Benchmark Report.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

SnapApp

JANUARY 31, 2012

Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. The campaign ran on the CSN Philadelphia Facebook page and website, as well as the Eagles official site. Highlights include: 25% increase in Facebook Likes--more than 5,000--in just 5 days.

Facebook 48

Facebook Lead Gen Opt-in Newsletter 48

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. They expect marketing to generate leads, expand brand awareness, and increase revenue. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field.

Paid Content 285

Paid Content Ad Frequency Paid Search Agency Marketing Budget 285

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ClearVoice

JANUARY 26, 2021

That said, don’t forget to be bold, and don’t be afraid to make that shift, intuitive or otherwise, to chase down quality leads away from the herd. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. 2 reasons to consider avoiding social media (for now).

Social Media 116

Social Media Paid Content Training Media 116

MLT Creative

APRIL 29, 2011

May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. . Of course! .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 10, BMA Atlanta - The Truth About Leads: Driving Revenue through Sales and Marketing Alignment. New York, NY: This full-day event will immerse marketers and senior management on Facebook. March 23-24, Social Pulse 2011. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Crimson Marketing

OCTOBER 8, 2013

55% increase in inbound leads when adding 5 landing pages to existing 10. Publishing infgraphics leads to an average 12% in traffic growth . 70% increase in visits to video sites since 2011. 1 in 3 marketers have generated leads through Twitter. Facebook posts. Your Website. Landing Pages. Take your fill.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Twitter 109

Twitter Facebook Buzz Press 109

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40