Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. Social Media Video Explodes.

Stats 61

Stats Video Marketing Verticals Emarketing 61

EMagine B2B Blog

MARCH 12, 2015

SEO: Since 2011, Google has made 83+ major algorithm changes. ( Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ). eMarketer ). Check out these awesome B2B brands that are taking over the popular social network. e-Consultancy ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Webbiquity

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

AUGUST 8, 2011

As a business, do you fully understand how social media can benefit your marketing strategy? I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. Wait a minute.

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

Hubspot

MAY 19, 2011

And the latest data shared by eMarketer only confirms it. In their April 2011 report, " Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. The results? The third subset of shares?

Social Media 28

Social Media Media Emarketing Stats 28

Contently

JUNE 3, 2016

Comparing the chart here to the smartphone growth chart above reveals that media buyers have done a relatively decent job of keeping up with the mobile boom. Mobile year-over-year growth peaked between 2010-2011 as did ad spend. But it’s possible there isn’t nearly as much of a gap as Meeker has here.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. B2B response to social media is crucial. MS Office's B2B campaign grows with triggered e-mail. B2C Marketing Insider. Brafton.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 2011 Trends: Content Marketing Is Critical by eMarketer. by Ink Rebels.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

NuSpark Consulting

JULY 30, 2011

Remarketing or retargeting has been with us for awhile, first utilized via ad networks. FYI, ads appear on all sites that are part of the Google Display Network. For this example, mine is called Remarketing 2011. The idea is simple. As stated previously, a best practice is to offer unique ad creative. Sound interesting?

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Adwords Lead Generation Lead Scoring Lead Ranking 100

Hubspot

JUNE 21, 2012

Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Mobile Social Media. 16) 91% of mobile internet access is for social activities, versus just 79% on desktops. 18) QR code scans increased 300% in 2011 compared to 2010. Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2011: Snapchat, then Picaboo, launches.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? 7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

APRIL 3, 2012

4 Steps to Measure Social Media ROI with Google Analytics by Search Engine Watch. Nathan Linnell outlines a process for measuring social media ROI in GA. The Seven Performance Metrics that Matter Most by eMarketer. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. .: Check them out, pick a couple and start planning!

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Conference Planning Work Management Marketing Management 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

MARCH 6, 2012

Ever been sidelined with a tough social media question in your monthly board meeting? Questions about the social media industry, where it's been, and where it's going are the stuff for experts -- and in your job, you're the social media expert. The explosion of the social apps on Facebook. He's right.

Social Media 28

Social Media Media Social Networks Planning 28

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. No wonder, in 2011, U.S. © 2011 WordStream, Inc.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

JUNE 17, 2015

Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. 2) Sriracha. Sriracha is e.v.e.r.y.w.h.e.r.e.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Online Marketing Institute

JANUARY 4, 2011

Here’s a little tip on how you can do that quickly: Filter your friends by network and then a “select all&# option should appear. Networking as a blogger is very important. Twitter is thought to be the “Poster Boy&# of social media promotions and rightfully so. Social Bookmarking?

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Hubspot

JANUARY 5, 2012

In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. million in 2011. million in 2011. million in 2011. Social Media in 2012. million in 2011. million in 2011.

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. sources of information to make a decision.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 14, 2011

What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

JULY 17, 2012

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. Think again.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S.

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Paid Content Social Media Statistics Paid Search Agency 100