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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles. Unfortunately, the evolution of the term didn’t stop there.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? How to Optimize Your LinkedIn Profile. members; a new member joins every second; 78% of members are college graduates) then highlights seven areas to optimize on your LinkedIn profile (e.g., How Can I Look Amazing On LinkedIn?

Linkedin 100
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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Link Building with the Experts – 2010 Edition by Outspoken Media. Catherine Lockey has compiled a list of nearly 50 types of potential link sources, ranging from the obvious (RSS feeds, directories, online profiles) to the less traveled (letters to the editor, speaking opportunities, contributing to charities that link to donors).

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Running low on inspiration? Muse taking a break?

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. Ben Ardito offers seven tips for integrating email with social media (such as including customer reviews, and highlighting your people) “beyond simply adding links to your social media profiles or sending an email asking your subscribers to follow you on Twitter.&#.