Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. More indexed pages means more opportunities for keywords. Because of this, blogging is an absolutely essential practice for SEO and traffic building.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Resources

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. I suggest brands start their content marketing journey by looking at keywords as a proxy for understanding what questions your customers are asking. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. People dont want to get too caught up in building content for “onesy twosy” search traffic. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] I'm not familiar with Vipe or other companies like Vipe, but will certainly check you guys out. Why B2B Marketers Should Consider Adding Video Content on Youtube – Ryan Beale [.]

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lovelyn´s last blog … Fiction Friday Reply lisa June 14, 2010 at 12:37 pm Lovelyn, I agree.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 23, 2010

If you can include your keywords. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. MEASUREMENT. Don't forget it.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

SEPTEMBER 29, 2010

You need to find out what those assets are (great content, keywords you rank for, inbound links to individual pages, conversion tools) and protect them carefully during the redesign. Include a blog, RSS, landing pages, SEO. Landing pages are critical to actually get value out of your traffic. Watch the webinar to learn more.

Marketing Websites 28

Marketing Websites Tips RSS Landing Pages 28

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.” KEYWORD(s). Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

DECEMBER 30, 2011

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines. .

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. This is where a majority of my initial traffic came from. As a matter of fact, over half of my traffic during the first week alone came from Facebook. Thanks, Wayne!

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). This nifty piece of software allows you to specify page title, description, and keywords for each post. Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 4, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. You want your traffic to come to posts inside your blog, not the homepage.

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). This nifty piece of software allows you to specify page title, description, and keywords for each post. Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 40

Social Media Paid Content Tools Media 40

Zoominfo

AUGUST 16, 2018

In 2010, we first discussed the importance of B2B blogging. If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. While this still holds true, a lot has changed in the B2B blogosphere. Is it visual?

B2B 140

B2B Zoominfo RSS High Quality Lead 140