Best of 2009 (So Far): Social Media Marketing, Part 4


Social Tagging With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook. This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself.

Review of FormAssembly Form Builder


And if they would improve deduplication I would happily three times as much, and even more if they support AdWords tagging. On this blog I primarily write about integrated Lead Management systems , rather than small tools.

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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

In fact, youcalc extends this to related community concepts such as user-contributed enhancements, forums, tagging and rating of popular applications. Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Unlike its competitors, youcalc it reads data directly from other Software-as-a-Service systems rather than loading it into its own database. This saves money and simplifies installation but has some drawbacks too.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

The practical result of such an arrangement is that marketers and their Web teams quickly fall behind in their tagging, and end up with incomplete and unreliable analytics. Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2


Social Tagging What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1


Social Tagging Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Aggregation Editorial Social Layers


The Social layer gets users involved in tagging and categorising content. They do some automated, but mostly manual tagging. Great post by Robin Hamman, who leads the Social Media practice at Headshift, Curating, Not Moderating, the Flow of Content and Participation.

Multiple Twitter Accounts: A Layering Strategy for B2B

B2B Marketing Savvy

Unguarded comments, picture tagging, etc. Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives. You’ve figured out the basics of measurement and monitoring your competition … made an uneasy peace w/the folx from Legal.

Diving into Social Media Marketing? How a Social Media Consultant Can Help


Social Tagging Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

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How to Suck at Twitter (And Still Look Successful)


Social Tagging There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter.

Twin Cities Top 10 Titans in Social Media Announced


Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. Social Tagging Need to Know

Social Media + Email Marketing: One Company Doing It Right


Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Social Tagging Web Marketing

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?


Social Tagging I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

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Does More Twitter Followers Equal More Traffic?


Social Tagging Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so.

How to Create a Social Media Marketing Strategy


MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Social Tagging Research and Reports In It Came from Facebook!

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Another great suite for lead capture is the suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.

The 4 C's of Social Media


Social Tagging Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent.

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Best of 2008: Social Media Optimization, Part 6


Social Tagging How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?


Social Tagging Web Marketing MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

137 Twitter Marketing Tips for Small Business


Social Tagging In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored


Social Tagging Research and Reports Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.

How to Use Social Media to Leverage the Power of Google


Social Tagging Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals.

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Social Media, Cell Phones and Online Shopping: Is Big Brother Us?


Social Tagging Random Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move.

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A Better Way to Launch New Products - Rolling Thunder


Social Tagging According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Why does the following still sound familiar?

How to Create a Cool Social Media Email Signature


Social Tagging One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A

What's Next for B2B Social Media? FYIndOut Now


Social Tagging Web Marketing It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized.

Best of 2008: Social Media Optimization, Part 5


Social Tagging How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

Social Networking or Social Notworking?


Social Tagging With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers.

Best of 2008: Social Media Optimization, Part 2


Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Social Tagging How should you measure the impact of social media?

4 Ways to be a Better B2B Twitterer


Social Tagging There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study


Social Tagging Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

Best of 2008: Social Media Optimization, Part 3


Social Tagging How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?

Everything You Need to Know About Twitter You Learned from Grandma


Social Tagging A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners.

Social Media Ostriches


Social Tagging Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about.

Social Media Relations vs. Traditional PR Skills


Social Tagging The emergence of social media has dramatically changed the role of public relations.

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Social Media - Expertise Without Experience?


Social Tagging In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.

Best of 2008: Social Media Optimization, Part 1


Social Tagging Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

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Don't They Know Who You Are? Why Reputation Management is Critical


Social Tagging SEO Practice In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it.

High Points on the Social Media Landscape


Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank FeedBurner 522 3,581,957 +42.3% Social Tagging