Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. We created one of the first ambassador-employee program on social networks and the blog: Exotypes. You had to dare.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Porch Group Media

MAY 21, 2019

(Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Native advertising increases purchase intent by 18%.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Basically, it’s everyone’s intention to tell their story and to share it. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Buzz Marketing for Technology

JULY 15, 2008

l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. The intention of the blog is to open up the conversation around cours. leggermente più complesso riuscire a tirare fuori dai Social network e dalla blogosfera le risposte che vorrei. Alfabetizzazione d. ibrid@menti. Invece che cittadinanza, abitanza.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

WebMarketCentral

MARCH 10, 2009

Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography.

Social Media 20

Social Media PageRank Digg Wikipedia 20

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

OCTOBER 4, 2013

According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. The resulting report, Social Success?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. That certainly was not my intention. That certainly was not my intention.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 5, 2010

Intentional? link] Social Email Guy Voted 3 before seeing comments. It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. That’s a good starter list for Mass Influencers. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It was FREAKY. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog. Chris @ckochster.-= Great stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. Until folks have their ah ha moment, it's very easy for them to dismiss social media. At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively. All rights reserved.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010. Blog as hub, site as spoke , June 23, 2009. We’ve Got Algorithms.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MAY 11, 2010

M 4 Steps to Drive Sales with a Social FAQ [link] [link] David Ohandjanian RT @unbounce: "video is 52 times more likely to show up on the first page of Google search results" /by Jay Baer [link] [link] jeff_molander Re: clicks and not win an accuracy contest — totally understood, Jay. All rights reserved.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. I had no intention of spamming all my contacts to help with my fairly simple search. Features , Social Networks , Trends. social networking.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

OCTOBER 17, 2018

Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. Got writer’s block?

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98