Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

Engagio

JANUARY 27, 2021

In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Good Intentions – Intent Data. Quick Take: Of the marketers polled, 46% are executing and measuring an intent data strategy. Another 13% are using intent data, but not as part of a well-defined strategy. Happy skimming!

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. TOMS shoes is a great example of intent. Intent gives people a reason to not only buy a product, but to also buy into the brand. Transparency.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

ClearVoice

JUNE 2, 2023

Since 2009, Yahoo’s search power has come from Bing which we will talk about next. Think about not just keywords but user search intent. Still, Yahoo has been around for a long time and has a power of its own. Another potential advantage of the Yahoo search engine is that algorithms are not updated frequently as with Google.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ).

Tactics 189

Tactics Cost SEO Lead Scoring 189

Adobe Experience Cloud Blog

AUGUST 17, 2017

In 2009, personalized search was expanded to all users. The reason that SMBs should focus on long-tail keywords is that competition is lower so they are easier to rank for and user intent is much more targeted. Google first introduced personalized search results in 2005 for signed in users with Google accounts.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Contently

APRIL 19, 2017

CEO Mark Zuckerberg has repeatedly made clear his intention to transform Facebook to a video-first platform—one executive went so far as to say that the app will be “ all video ” by 2021. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research.

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Peer-to-peer Press 88

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. When customers arrive here, it’s safe to assume that they already have a certain level of intent, so you need a different approach than the one used in the top of the funnel.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Convince & Convert

JULY 16, 2013

With search, email, and pay-per-click, purchases establish consumer intent. It’s hard to establish show-me-the-money metrics if there are no transactions to paint a picture of consumer intent. He worked for more than 20 years as a newspaper editor, including a decade at the San Jose Mercury News, before going independent in 2009.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Marketing Craftmanship

AUGUST 19, 2011

A big problem for many companies, from a brand marketing perspective, is that: Their well-intentioned graphic design firm has provided them with a website with functions requiring new and refreshed content. Brochureware simply sits online, like a printed brochure sits on a coffee table.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Brightedge

MARCH 31, 2022

Sometimes, publishing long-form content is the best way of catering to searcher intent. On the flipside, Google also stated back in 2009 that they don’t recognize Meta Keywords as a ranking signal anymore, although other search engines around the world still might consider them a factor. In other cases, it’s not.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Content Standard

FEBRUARY 16, 2018

search intent) and to deliver them the best experience, so as technology improves, the overall content experience becomes more relevant than the presence of keywords. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking.

Keywords 67

Keywords SEO Conversion Marketing & Strategy 67

Hubspot

APRIL 3, 2017

He called his fictional firm EMERIH (Yep, that's "Hire Me" spelled backwards), and set up a website revealing his true intentions as a job seeker. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. So did the fake prospect stunt work out? Image via Adweek.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Adobe Experience Cloud Blog

AUGUST 7, 2017

When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Moreover, tearing down your competition is not a particularly effective way to build a brand and create loyalty, in fact, more often than not it can be detrimental and make your customer doubt your intentions. You Sincerely Feel Valued.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Email opens and high-intent page hits, provide insights into who’s engaging with your brand. eRFM and lead scoring also consider online engagement.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

ClearVoice

JANUARY 24, 2020

Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So Though it wasn’t her original intention, it set her up for a long-winded career as a solopreneur.

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. We hope you agree! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. What about your intentions behind all this? We obviously saw the blogs multiply and cover a multitude of subjects.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Needless to say - if your intention is to misuse this data, either government or customer (or both) will end up making you pay.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. . “There are countless ways to bring in a little extra cash on the side, and doing so can make a huge difference when you’re trying to weather a crisis,” he said.

Work Management 105

Work Management Merchandising Consulting Creativity 105

KoMarketing Associates

JULY 1, 2014

When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009. Return to the Top. Return to the Top. Created: February 23, 2011.

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, the core ingredients of social media success : storytelling, humanization, kinship, and purchase intent are not B2B or B2C items.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

B2B Marketing Directions

SEPTEMBER 24, 2017

Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). I can say without reservation that it's not uncommon for a team member with a strong personality and strong opinions to dominate the team's work, even when that's not his or her intention.

Buy 53

Buy Research B2B Sales Vendors 53

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Buzz Marketing for Technology , July 27, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Convince & Convert

MARCH 31, 2011

Appropriate Response: Well, Kenneth Cole isn’t going to fire himself, and the “Tone Deaf&# error is usually void of malicious intent. .&# The company entirely missed the sarcasm and frustration of the customer, which is bewildering because she’d sent 5 angry tweets within one minute.

Training 161

Training Ideal Customer Profiles Twitter Communities 161

Convince & Convert

DECEMBER 28, 2011

Appropriate Response: Well, Kenneth Cole isn’t going to fire himself, and the “Tone Deaf” error is usually void of malicious intent. .” The company entirely missed the sarcasm and frustration of the customer, which is bewildering because she’d sent 5 angry tweets within one minute.

Twitter 137

Twitter Training Ideal Customer Profiles Communities 137

Tony Zambito

MAY 1, 2011

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Hubspot

JULY 6, 2018

Lyft, for instance, has communicated an intention of reducing car ownership overall by making its services more widespread. When Uber first emerged in 2009, it was nearly unheard of -- especially on the east coast. The Sustainability of Scooter-Sharing. Source: Statisa. There were few drivers. The idea seemed like a radical novelty.

Validation 68

Validation Advertising Agencies Paid Search Agency Sample 68

Velocity Partners

APRIL 16, 2024

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) SW : What about third-party intent? As people stopped filling in forms, we lost a lot of first party intent data. SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - 54% measured brand-marketing-style metrics such as awareness, perception or intent. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120