Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JULY 22, 2008

July 2, 2008 at 7:45 pm. · · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I love social media and online collaborative tools. July 2008 (10). I invite you to comment to your hearts content and I welcome a good debate, as long as its respectful.

Organization 100

Organization Web 2.0 Tagging Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. Web-based spreadsheet. Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Jun 25, 2008 0. tools by using similar tools behind the firewall. Trent Reznor.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JUNE 27, 2008

Monday, June 16, 2008. The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". Looking at work literacy from this viewpoint, technology is only a tool with which these knowledge workers will be able to draw on. June 16, 2008 1:43 PM.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Buzz Marketing for Technology

OCTOBER 11, 2008

At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 In our view, educators should look to put these tools into action whenever it is appropriate to do so. We think that teachers should be tempted to put web 2.0 tools to work as a method for increasing engagement in students.

Web 2.0 100

Web 2.0 Tips Wiki Education 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Knowledge, Skills and Tools for the Learning 2.0 LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. discuss the use of 25 free tools for education or. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 CONSULTANCY.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Biznology

APRIL 22, 2013

I kid you not: even though Amazon predated the whole Web 2.0 A long time ago, telephone and email were the tools introduced at the workplace to achieve the same objectives. Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

WebMarketCentral

AUGUST 24, 2009

Poking fun at Web 2.0 The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. Imagine giving workers this tool in knowledge work. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM. ▼ 2008. (50).

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

AUGUST 4, 2008

Monday, August 4, 2008. It has been my contention that workers at different times in their career may have different needs in terms of work literacy. It has been my contention that workers at different times in their career may have different needs in terms of work literacy. ▼ 2008. (59). A new framework: Part II.

Web 2.0 100

Web 2.0 Wiki Social Networks Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

I look at what Tom actually wrote and I think he nicely captures some of the organizational obstacles that will have to be overcome for organizations to effectively use enterprise 2.0 It is the younger generation that Tom mentions as possible change agents who use web 2.0 Supernova 2008 - Interview with Umair Haque.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

Anything Goes Marketing

MARCH 8, 2009

Twitter is a fantastic networking tool and it can help you maximize your travel time. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I think the same is true for the bevy of social tools. Upcoming Events. Popularity: 17% [ ? Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. Filed in Autism , Knowledge Management , Learning , Mastery , Music , Sports , Tools. April 2008. March 2008. February 2008. January 2008. Please excuse the mess… Tools do not a master make [redux]. No Straight Lines.

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool? Mix them up for variety.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Each has its own pain points and needs the right content to address them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Open content holistic research environment. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sarah Stewart — June 15, 2008 @ 6:30 am. Blog Search. e4innovation wiki.

Wiki 100

Wiki RSS Web 2.0 Conference 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv

Social Media 20

Social Media Optimization Media Web 2.0 20

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. This entry ( permalink ) was posted on Tuesday, June 24, 2008, at 18:26 by Brett. April 2008. March 2008. February 2008. January 2008. Please excuse the mess… Tools do not a master make [redux]. No Straight Lines. 3 Comments.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JULY 17, 2008

Thursday, July 17, 2008. Perhaps this is why some people still hold on to the "lessons" they learned from high school and refuse to change (such as what is the "correct way" to write, communication tools, etc.). ▼ 2008. (51). Corporate Policies on Web 2.0. skip to main | skip to sidebar. Older Post.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Analysis 100

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Intranet 2.0. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Case Studies. Convergence.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. It can also gather data with an advanced email survey tool that supports for dynamic questions (i.e., Marketing content can be uploaded and edited within the system and then shared across campaigns.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120