Trending Articles

In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Trending Sources

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?

Infographic: An ABM Planning Checklist

The Point

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts.

Plan 73

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Martech and the modern marketing org (study results)

chiefmartech

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

BANT 29

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.

Brand 30

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Is Gated Content an Evil Troll or the Savior of Content Strategy?

Content Standard

To gate or not to gate: That is the question. Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales.

Crafting Cart Abandonment Emails that Work

Modern B2B Marketing

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

Media 37

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

What Is the Role of Brand Storytelling in Your Marketing Strategy?

Content Standard

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit?

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block.

Aging 25

It’s not what Dove meant, it’s what people see

Biznology

Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

How many leads must you create to achieve sales forecasts?

ViewPoint

To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.

Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay

Content Standard

“I have a confession only another writer would understand. I’m dying to get it off my chest,” I blurted. My buddy leaned in close, concerned. “Sure, yeah, hey. You can tell me anything. You know that,” he stressed. “Thanks,” I said.

Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

What is Agile Marketing: Everything You Need to Know

Marketing Insider Group

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […]. The post What is Agile Marketing: Everything You Need to Know appeared first on Marketing Insider Group. Content Marketing

Build a Killer Sales Development Machine with Data

LeanData

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem. Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Bertuzzi, President & Chief Strategist of The Bridge Group consulting firm.

How To Measure Full-Funnel Sales Velocity In B2B Marketing

bizible

Sales velocity is a metric typically used by sales leaders to understand the overall performance of their sales process. It’s a measure of productivity, i.e. amount of money being generated over time.

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

3 Steps to Applying Your Personas to Segmentation

Modern B2B Marketing

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next?

The Vidyard Community is Coming to Cities Across North America!

Vidyard

Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on!

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.