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Sales and Marketing: What’s Changed in a Year?

Callidus Cloud

When you spend a great deal of your time writing about sales and marketing alignment and its many benefits – which span everything from company revenues to quality of work life – you’d like to think you’re having an impact.

Getting on the Radar: Sales Tools Don't Work Unless You're on the Shortlist

Callidus Cloud

In my role, I get to talk to all kinds of people – including CEOs and sales leaders – and one of the themes of a favorite war story is the deal that got away […]. The post Getting on the Radar: Sales Tools Don't Work Unless You're on the Shortlist appeared first on CallidusCloud.

Adoption Strategies of the Rich and Successful

Callidus Cloud

For about a decade, I’ve been focused on sales and marketing software. I’ve covered it as a journalist and as a content marketer, as an analyst and a consultant. And I wish I could say […]. The post Adoption Strategies of the Rich and Successful appeared first on Dev-CalldiusCloud. Marketing CPQ CRM Marketing Automation sales sales behavior sales technology

Demand Gen: Three things your sales teams want for Christmas

Callidus Cloud

There’s a complicated dynamic between B2B sales and demand generation teams. Each can’t do their jobs without the other, yet each thinks the other has work to do to adapt to today’s buyers. With the […]. The post Demand Gen: Three things your sales teams want for Christmas appeared first on Dev-CalldiusCloud. Marketing Marketing Automation Sales and Marketing Alignment Sales Enablement

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Five Reasons Marketing Must Break Out of Its Silo

Callidus Cloud

It’s always been easier to operate marketing as its own entity, with systems and data silo’ed so the only people who can used them being marketers. Some marketers would even argue this is the best […]. The post Five Reasons Marketing Must Break Out of Its Silo appeared first on CallidusCloud.

The 10 Commandments of Sales and Marketing Alignment

Callidus Cloud

According to CallidusCloud’s 2015 Sales and Marketing Sentiment Study, only about 15 percent of sales pros and marketers say their operations are fully aligned. IDC said sales and marketing misalignment costs the average $100 million […]. The post The 10 Commandments of Sales and Marketing Alignment appeared first on Dev-CalldiusCloud. Marketing Lead Generation Lead Quality Lead Scoring Sales and Marketing Alignment

Adoption Strategies of the Rich and Successful

Callidus Cloud

For about a decade, I’ve been focused on sales and marketing software. I’ve covered it as a journalist and as a content marketer, as an analyst and a consultant. And I wish I could say […]. The post Adoption Strategies of the Rich and Successful appeared first on CallidusCloud.

Three Ways the IoT Totally Changes Marketing

Callidus Cloud

Everyone is enamored with the Internet of Things (IoT) as a way to automate parts of the selling process. Vastly increased up-time, just-in-time restocking of consumables, and use-based up-selling and cross-selling are just three areas […].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Three Ways the IoT Totally Changes Marketing

Callidus Cloud

Everyone is enamored with the Internet of Things (IoT) as a way to automate parts of the selling process. Vastly increased up-time, just-in-time restocking of consumables, and use-based up-selling and cross-selling are just three areas […].

Are 90% of demand generation campaigns missing the mark?

Callidus Cloud

Most executives are down on demand generation campaigns. According to the 2015 B2B Enterprise Demand Generation study from Annuitas, only 10 percent of executives rate their demand gen campaigns as very effective. But is that […].

Are 90% of demand generation campaigns missing the mark?

Callidus Cloud

Most executives are down on demand generation campaigns. According to the 2015 B2B Enterprise Demand Generation study from Annuitas, only 10 percent of executives rate their demand gen campaigns as very effective. But is that […].

Demand Gen: Three things your sales teams want for Christmas

Callidus Cloud

There’s a complicated dynamic between B2B sales and demand generation teams. Each can’t do their jobs without the other, yet each thinks the other has work to do to adapt to today’s buyers. With the […].

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Demand Gen: Three things your sales teams want for Christmas

Callidus Cloud

There’s a complicated dynamic between B2B sales and demand generation teams. Each can’t do their jobs without the other, yet each thinks the other has work to do to adapt to today’s buyers. With the […].

Five Reasons Marketing Must Break Out of Its Silo

Callidus Cloud

It’s always been easier to operate marketing as its own entity, with systems and data silo’ed so the only people who can used them being marketers. Some marketers would even argue this is the best […]. The post Five Reasons Marketing Must Break Out of Its Silo appeared first on CallidusCloud.

Five Overlooked Lead Scoring Criteria

Callidus Cloud

According to an oft-cited report by MarketingSherpa, 73 percent of all B2B leads are not sales-ready. That’s a drag on sales – they spend too much time on leads that will never pan out, or […]. The post Five Overlooked Lead Scoring Criteria appeared first on CallidusCloud.

Five Overlooked Lead Scoring Criteria

Callidus Cloud

According to an oft-cited report by MarketingSherpa, 73 percent of all B2B leads are not sales-ready. That’s a drag on sales – they spend too much time on leads that will never pan out, or […]. The post Five Overlooked Lead Scoring Criteria appeared first on CallidusCloud.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How Fast are We Evolving? The Launch of the 2016 Sales and Marketing Sentiment Survey

Callidus Cloud

Sales and Marketing have the same overarching objectives: they want to boost the sales performance of their business, thus earning more money and prestige, or at least simply justifying their existence. But anyone who’s ever […]. The post How Fast are We Evolving?

How Fast are We Evolving? The Launch of the 2016 Sales and Marketing Sentiment Survey

Callidus Cloud

Sales and Marketing have the same overarching objectives: they want to boost the sales performance of their business, thus earning more money and prestige, or at least simply justifying their existence. But anyone who’s ever […]. The post How Fast are We Evolving?

Analytics, Sales and Marketing, and “Moneyball” The Promise (and Peril) of Relying on Data

Callidus Cloud

Way back in 1983, as a baseball-crazed teen who wasn’t that good at playing baseball, two books were top of my reading list: The Art of Hitting.300 by Charlie Lau, which I hoped would […].

Analytics, Sales and Marketing, and “Moneyball” The Promise (and Peril) of Relying on Data

Callidus Cloud

Way back in 1983, as a baseball-crazed teen who wasn’t that good at playing baseball, two books were top of my reading list: The Art of Hitting.300 by Charlie Lau, which I hoped would […].

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap

Callidus Cloud

There are a lot of acronyms out there used to describe leads. I’ve worked in places that used terminology like HQLs (highly qualified leads), AQLs (automation-qualified leads), TALs (teleprospecting-accepted leads), TQLs (teleprospecting-qualified leads), TGLs (teleprospecting-generated […].

Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap

Callidus Cloud

There are a lot of acronyms out there used to describe leads. I’ve worked in places that used terminology like HQLs (highly qualified leads), AQLs (automation-qualified leads), TALs (teleprospecting-accepted leads), TQLs (teleprospecting-qualified leads), TGLs (teleprospecting-generated […].

The 10 Commandments of Sales and Marketing Alignment

Callidus Cloud

According to CallidusCloud’s 2015 Sales and Marketing Sentiment Study, only about 15 percent of sales pros and marketers say their operations are fully aligned. IDC said sales and marketing misalignment costs the average $100 million […].

The 10 Commandments of Sales and Marketing Alignment

Callidus Cloud

According to CallidusCloud’s 2015 Sales and Marketing Sentiment Study, only about 15 percent of sales pros and marketers say their operations are fully aligned. IDC said sales and marketing misalignment costs the average $100 million […].

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Three Ways the IoT Totally Changes Marketing

Callidus Cloud

Everyone is enamored with the Internet of Things (IoT) as a way to automate parts of the selling process. Vastly increased up-time, just-in-time restocking of consumables, and use-based up-selling and cross-selling are just three areas […]. The post Three Ways the IoT Totally Changes Marketing appeared first on Dev-CalldiusCloud. Marketing Customer Profiling Internet of Things iot Marketing Campaigns sales

Are 90% of demand generation campaigns missing the mark?

Callidus Cloud

Most executives are down on demand generation campaigns. According to the 2015 B2B Enterprise Demand Generation study from Annuitas, only 10 percent of executives rate their demand gen campaigns as very effective. But is that […]. The post Are 90% of demand generation campaigns missing the mark? appeared first on Dev-CalldiusCloud. Marketing Demand Generation Marketing Automation Marketing Campaigns Marketing Solutions Sales and Marketing Alignment

Five Overlooked Lead Scoring Criteria

Callidus Cloud

According to an oft-cited report by MarketingSherpa, 73 percent of all B2B leads are not sales-ready. That’s a drag on sales – they spend too much time on leads that will never pan out, or […]. The post Five Overlooked Lead Scoring Criteria appeared first on Dev-CalldiusCloud. Marketing crm lead quality Lead Quality Lead Scoring sales

How Fast are We Evolving? The Launch of the 2016 Sales and Marketing Sentiment Survey

Callidus Cloud

Sales and Marketing have the same overarching objectives: they want to boost the sales performance of their business, thus earning more money and prestige, or at least simply justifying their existence. But anyone who’s ever […]. The post How Fast are We Evolving? The Launch of the 2016 Sales and Marketing Sentiment Survey appeared first on Dev-CalldiusCloud. Marketing Sales and Marketing Alignment

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Analytics, Sales and Marketing, and “Moneyball” The Promise (and Peril) of Relying on Data

Callidus Cloud

Way back in 1983, as a baseball-crazed teen who wasn’t that good at playing baseball, two books were top of my reading list: The Art of Hitting.300 by Charlie Lau, which I hoped would […]. The post Analytics, Sales and Marketing, and “Moneyball” The Promise (and Peril) of Relying on Data appeared first on Dev-CalldiusCloud. Marketing Analytics moneyball predictive sales performance platform Sales Analytics Sales and Marketing Alignment Sales Performance Management

Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap

Callidus Cloud

There are a lot of acronyms out there used to describe leads. I’ve worked in places that used terminology like HQLs (highly qualified leads), AQLs (automation-qualified leads), TALs (teleprospecting-accepted leads), TQLs (teleprospecting-qualified leads), TGLs (teleprospecting-generated […]. The post Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap appeared first on Dev-CalldiusCloud.

Quit Carpet-Bombing Your Email List – Get More Precise and Get Better Results

Callidus Cloud

So, you have a decent-sized marketing mailing list. And you have a lot of things to say about what your company’s doing. Plus, you’re running nurture campaigns, and you have a big show coming up. […]. The post Quit Carpet-Bombing Your Email List – Get More Precise and Get Better Results appeared first on Dev-CalldiusCloud. Marketing Content Marketing Email email marketing leads

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

Tools 132

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.