Wed.Sep 21, 2011

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”.

RSS 103

Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

Trending Sources

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post , “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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4 Mistakes Marketers Make With QR Codes

Hubspot

Question: How do we become cool and trendy inbound marketers? Answer: Try QR codes. Response: Hooray! We’ll put a QR code on our website today. Weeks later.). Question: What were your results? Answer: Uh…?

Case Study: ShoreTel TCO Tool (powered by Alinean)

The ROI Guy

The Unified Communications market is extremely competitive, and in order to move the discussion forward with today's more skeptical / frugal buyer, ShoreTel needed to quantify and prove the head-to-head cost advantages and superior value compared to competitive offerings.

Answering the tough questions about social media

Biznology

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results?

Case Study: Windows Azure TCO Tool

The ROI Guy

The Windows Azure team needed to prove that its cloud platform made fiscal sense, comparing the TCO savings of its cloud platform to existing on-premise options.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

4 Ways to Keep Facebook Fans From 'Unliking' Your Page

Hubspot

Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have.

The Evolution of a Marketer

Modern B2B Marketing

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”

Facebook Enhances News Feed and Introduces Ticker

Hubspot

If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken.

Is Social Media a waste of money

Wondering Out Loud

According to Gordon Beattie of Beattie Communications, social media is a waste of time and money for many companies.For those on a limited budget, and who doesn’t claim that to be a reality, Beattie suggests they are better off: getting their websites to the top of the search engines or grabbing the headlines in the press and media is going to give them a much better return than a social media marketing campaign.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

4 Simple Ways to Optimize Your Website for Local Search

Hubspot

The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers.

Marketing Profs Blog – Ditch B2B and Think B2P

ANNUITAS

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs. Press & Social News

You want creative website copy…really? (Part I)

Tony Zambito

Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [.]. content Creative Interactive

Character Study: Bear

MLT Creative

You may not recognize the laughing mascot of Bear Manufacturing, but your parents probably would. He’s become a little obscure in recent years, but he had quite a history. The character was developed by the company sometime in the ‘20s and, over the decades, gradually became something of a folk art phenomenon.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results