Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. We can track a click to a lead with confidence. But once the lead goes to a sales team for follow-up, attribution becomes trickier. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—ov

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Planning Content Marketing 145

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. Figure 1 : The nonprofit industry took the top spot by total investment amount.

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Zoominfo Advertising Mediums Network Marketing Software 239

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 3, 2020

The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Spiralytics

AUGUST 3, 2020

No matter what industry you’re in, your customers are the lifeblood of your business. Therefore, The post Lead Generation: A Guide to Growing Your Sales Funnel appeared first on Spiralytics Inc.

Top of Funnel 139

Top of Funnel Lead Generation Generation Leads 139

Sprout Social

AUGUST 3, 2020

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Trends 135

Trends eCommerce Fulfillment Planning 135

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored: How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , Building your Account-based Marketing Playbook at a One-to-many level, Building your Account-based Mark

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

Heinz Marketing

AUGUST 3, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

MarketMuse

AUGUST 3, 2020

When it comes to marketing for professional services, ideas, expertise, and authority are the most valuable currency. Learn how to build a foundation for successful content strategy in professional services. The post How to Build a Successful Content Marketing Strategy for Professional Services appeared first on MarketMuse.

Marketing & Strategy 94

Marketing & Strategy Service Marketing Strategy Ad Building 94

Hubspot

AUGUST 3, 2020

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social click-through rates on ads went from 2.6% in late 2018 to 2% in late 2019 , a sure sign that social media users have advertising fatigue.

Budget Programs 100

Budget Programs Word of Mouth Work Management Marketing Management 100

Optinmonster

AUGUST 3, 2020

Do you want to create a popup to add more subscribers to your Drip account? Email marketing can be one of the best ways to generate revenue for your company. And if you use Drip, then you already have one of the best email marketing tools available. But most business owners face the same problem: How do you grow your email list to the point where you can monetize it?

Trigger Marketing 91

Trigger Marketing Intent Template Autoresponders 91

SmartBug Media

AUGUST 3, 2020

Senior living organizations are no strangers to complexity. Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! In any organization I’ve ever been part of or consulted with, there have been a limited number of marketing initiatives that could be tackled.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

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Social Media

Hubspot

AUGUST 3, 2020

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? You might be afraid that you’ll say something wrong and scare away a big prospect. Or you could get frustrated after a few weeks of trying every idea that came to mind.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 96

DivvyHQ

AUGUST 3, 2020

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences. Let's dig deeper into the research and learn about specific ways in which marketers can create lasting memories and be top-of-mind when your customer is ready to buy.

Storytelling 81

Storytelling Content Marketing Content Impressions 81

G2M Solutions

AUGUST 3, 2020

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth.

Work Management 71

Work Management Linkedin Paid Search Agency Cost 71

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored: How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , Building your Account-based Marketing Playbook at a One-to-many level, Building your Account-based Mark

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles ROI 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

BuzzSumo

AUGUST 3, 2020

SEO 145

SEO Content Marketing Tips Content 145

ClearVoice

AUGUST 3, 2020

At this point in the content marketing game, you know what it takes to gain serious traction. To drive more relevant traffic to your website and send quality leads straight to your sales team’s inbox, it takes lots and lots of damn good content. Your content marketing team rocks and your team is fully-equipped to pump out credible content. But, your content campaigns just don’t have staying power.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

ConvertKit

AUGUST 3, 2020

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How YouTube creator Jenny Ballif uses ConvertKit Commerce to sell her virtual summer camp. The creator: Jenny Ballif, the Science Mom, has worked as a molecular biologist and a wildland firefighter, and at plenty of jobs that fall in between wearing a lab coat and wielding a chains

Youtube 55

Youtube Paper Design Advertising Channels 55

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmarkLabs

AUGUST 3, 2020

Have you ever heard the phrase “Always be launching”? It may seem pretty straightforward, but it’s definitely easier said than done. Fortunately, a go-to-market strategy can help make this more possible than you might realize. A go-to-market strategy is the process of how a company brings their products to the market. Generally, this additionally includes any planning, researching, or preparing that happens before a product launch.

Marketing Analytics Tools 52

Marketing Analytics Tools Webinar Metrics Marketing Strategy Marketing & Strategy 52

FMG Suite

AUGUST 3, 2020

The future is uncertain; that is certain. Join a lively discussion about financial professional challenges during the current pandemic and opportunities that may exist in the brave new world we face when we’re moving freely again. In this live video webinar, a future-focused tech innovator, a marketing-savvy RIA founder, and a compliance expert don their entrepreneurial hats in a conversation sure to give you a leg up in the aftermath.

Webinar Metrics 52

Webinar Metrics Differentiation Marketing Creativity 52

OutboundView

AUGUST 3, 2020

Let’s admit that prospecting isn’t as interesting as closing a deal. As a result, companies often skip or delay proper prospecting tactics when it comes to the checklist of “important things” However, without a sales pipeline full of high-quality leads, no new purchases can be made. That’s why it’s important to realize that prospecting triggers the whole sales process, indicating, to a great extent, whether or not you should chase the account, and if the deal

Sales Management 36

Sales Management Cold Calling B2B B2B Thought Leadership 36

BDB

AUGUST 3, 2020

The digital world never stays still for long; being online today means you have to continually prove your worth – the landscape is more competitive than ever before. The way in which we interact has fundamentally changed, pushing technology further up the agenda and placing more emphasis than ever on our digital ‘shop window’: the website. So, with over 2 billion websites across the world, how can B2B marketers maintain an edge and set their sites apart from the rest?

Trends 26

Trends Top of Funnel Digital Marketing Funnels Buyer's Journey 26

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Nuvi

AUGUST 3, 2020

Personalization 40

Personalization Media 40

ConvertKit

AUGUST 3, 2020

Chris Craft’s first stories were told within stacks of carefully stapled construction paper. When he got older, his stories turned into raps, which he performed at small community concerts in Houston (little kids would come up to him and his friends afterwards and ask them to autograph their paper plates). In high school, he reached out to magazines and wrote album reviews and interviewed artists for the Houston-based newspaper Urban Beat and Subculture in California.

Digital Asset Management 98

Digital Asset Management Paid Search Agency Paper Work Management 98

Bluetext

AUGUST 3, 2020

What is responsive web design? At its core, responsive web design uses a single layout for a web page then dynamically adapts to best fit the user’s screen, whether it’s a desktop, laptop, tablet, or a mobile device. This creates a seamless and recognizable experience for every user and session if viewed on a laptop one day, and on a mobile device the next.

Design 26

Design Advertising Mediums Traffic Marketing Websites 26