grow - Practical Marketing Solutions

Trending Sources

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Being imperfect is normal on YouTube.”.

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? By Mark Schaefer.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

YouTube subscribers. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

Blogging best practices Content distribution Content Ignition Strategy Content Marketing corporate communications economics of social media Facebook marketing Traditional media and advertising YouTube and video content marketing evergreen futurist social media marketing video content yikyak

The business case for unbranded content

grow - Practical Marketing Solutions

million times on Buzzfeed alone and has earned more than 110 million views on YouTube. million times on Buzzfeed alone and has earned more than 110 million views on YouTube. In this age of overwhelming content, our consumers can steer around what bore them.

Case 110

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

In video number 222, Stephen showed his audience how to open a wine bottle with his shoe: It became one of the greatest small business success stories in the history of YouTube with more than 14 million views across all channels. By Mark Schaefer.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

Casey Neistat (pictured at the top pf the post today) is also an “influencer,” but he built his reputation as a YouTube entertainer and is now a true celebrity. By Mark Schaefer.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

blogging Content Marketing Podcasts Slideshare presentations Social Media best practices Social Media Strategy visual communication Writing best practices YouTube and video content marketing evergreen rich content social media best practices social media strategy

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. YouTube is their second favorite social platform. By Brooke B. Sellas, {grow} Contributing Columnist.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

Youtube’s your place to be. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. In simple terms, YouTube allows companies to advertise videos you create and upload.

The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert.

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

”– Isadora Becker , chef and YouTube food vlogger. I believe in resilience so much and if I had to pick just one character trait for success it would be that.” – Zander Zon , YouTube bassist. By Mark Schaefer. I come from a world that celebrates impatience.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. Everybody wants their content to go viral.

Build 100

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer.

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content!

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention. In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. By Mark Schaefer.

New media, new culture and how it’s confounding brands

grow - Practical Marketing Solutions

If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

The rise of YouTube as a music channel. economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakers

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos. The study provided examples where people in developing countries are receiving a valuable education primarily through YouTube videos.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. This is what he does on YouTube. By Mark Schaefer.

Test 85

The path to content success: Crushing self doubt

grow - Practical Marketing Solutions

More than a million followers on YouTube. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.

How to become an influencer (even if you’re a little guy!)

grow - Practical Marketing Solutions

”) If you’re not good at writing, you may consider YouTube or a podcast. Only now am I thinking of diversifying my content into a YouTube channel. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee.

Snapchat engagement and other myths

grow - Practical Marketing Solutions

To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

They might be online English teachers, but they also run their blog monetization and do paid Youtube videos while selling their entrepreneurship knowledge via self-created courses. By Mars Dorian, {grow} Contributing Columnist.

Rules 92

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and deposit big money in their pockets. An example would be a tech influencer or a YouTube star. By Brooke B.

The strategy behind the content

grow - Practical Marketing Solutions

I truly love this format and I’ll be posting the finished discussions on the blog and YouTube more often. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan?

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Now swing by their YouTube channel. Now swing by their YouTube channel. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

YouTube. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. If you can't view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience.

The new guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

Google+ : No YouTube video contests (e.g. contests that require posting videos on YouTube or posting YouTube videos on Google+).

The State of Video Streaming

grow - Practical Marketing Solutions

YouTube faces criticism for changing their policies. Speaking of video stars, in late August YouTube clarified its Advertiser-friendly Content Guidelines. The guidelines, YouTube insists, had always been in place. Kiki Schirr, {grow} Contributing Columnist.

Video 49

CEOs are finally embracing social. What does it mean to you?

grow - Practical Marketing Solutions

CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively). CEOs appearing in video, either on the company website or YouTube channel, is three times as high as it was in 2010 (54% and 18%, respectively).

Social 115