4 Ways to be a Better B2B Twitterer
JULY 21, 2009
There's a tremendous amount of interest in Twitter among b2b marketers. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
What do you think? ** technorati tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines del.icio.us
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. Twitter search and Twellow ) for finding local or industry-relevant people to follow.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? How can you get more retweets and efficiently manage unfollowers?
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Twitter FAIL!
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. The Future of Twitter?
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) People (or rather, Tweeple in the Twitter lexicon ) can come and go without really being noticed, just like at a real (very, very large) gathering. Most Web 2.0
Everything You Need to Know About Twitter You Learned from Grandma
JULY 8, 2009
Sure, it can help to utilize the growing number of Twitter tools available as well, but if your Twitter grade isn't as high as you'd like it to be, you may want to take some tips from grandma: "The good Lord gave you two ears, but only one mouth." Twitter is a busy place.
How to Use Twitter for Business
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. The primary business use of Twitter is for listening to and carefully communicating with customers and prospects. 2) Follow suggested people from Twitter (these are usually high-profile Tweeters).
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
How can you maximize the business value of tools like LinkedIn and Twitter? tags: social media marketing social media tools LinkedIn Twitter Digital Labz Eric Brantner MediaPost Mark Walsh HubSpot Scout Labs Gavin O'Malley Nielsen BuzzMetrics TNS Cymfony uber.la
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Never Twitter drunk. Is Big Brother watching you?
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
4: The Social Media Email Signature , Septenber 18, 2008 Thanks to some Twitter luv from Guy Kawasaki , this post produced the largest single-day traffic spike ever on the WebMarketCentral blog.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?
Social Media, Email and Search: The "Elite Trio" of Online Marketing?
SEPTEMBER 2, 2009
Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing.
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
Number of Twitter followers. I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). There's simply no relationship between Twitter following and SEO prowess.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Attract lots of targeted Twitter followers in a short time? How I attracted 8000 Twitter followers in 14 weeks! It includes the discourse elements of Twitter but goes further." How can you make a big splash in social media without a huge budget?
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a slick tool to easily build branded widgets?
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).
Book Review: Blogger -- Beyond the Basics
AUGUST 5, 2009
For writers who choose to use this platform, Lee Jordan's Blogger is an indispensable guide and reference. ** technorati tags: Google Blogger platform Blogger Beyond the Basics book review Lee Jordan Arachnophilia Color Hunter VisiBone social media buttons Twitter widget del.icio.us
ZoomInfo, Chris Abraham and Me - A Social Media Case Study
MAY 26, 2009
I get those questions, and while I generally avoid writing about myself (preferring to stick to topics that are actually interesting), a recent post here on how to use Twitter for business was part of interesting and illustrative social media experience.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 marketing tips for tackling Twitter by iMedia Connection Though the statistics quoted here by Steve Mulder are already quaintly out of date ( remember when Twitter had only one million users?),
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more.
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
Follow me on Twitter") in the Alternate Text box just in case you recipient's email settings block the images.
Social Networking or Social Notworking?
JUNE 22, 2009
As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. Learn how to use Twitter for business.