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A 4-step guide to creating a self-service marketing organization

Martech

Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. The best way to be more productive yourself is to train others to do their own work and do their own work better. “The

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Marketing projects: Why you should compile questions in advance

Martech

This can have implications for architecture, data services and integrations. To maintain a list, use tools already available to you, like Google Docs or Word, Microsoft OneNote, a wiki like Confluence, or similar systems. What kind of training and enablement will our staff need to use new tools effectively?

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. Here are six ways Marketing can help customer success managers (CSMs) and service reps transform the client experience, and the benefit Marketing can receive in return.

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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

Complete CRM is an integrated software solution that combines all the different parts of your business (sales, marketing, customer service, and operations) into one database. For example, marketing can view sales data, contact engagement, customer service requests, marketing funnels, and more to develop highly targeted messages.

Product 52
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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

It’s the collective force behind many products and services that are fast becoming indispensable to modern life. In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. Web3 Web3 is the third iteration of the internet.

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The Succession Planning Process – Tips for Transferring Skills to New Leadership

Hinge Marketing

Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. Daily operations can often be a blur at a professional services firm, so it’s easy to see how documentation and sustained training initiatives can get left behind.

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Ray's Personal Learning Environment

Buzz Marketing for Technology

Formal Training. Intranet personal home page (wiki). EBSCO Information Services (through employer). Wiki pages. Rays Personal Learning Environment. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com.