KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. Additionally, 33% stated that video collaboration tools were most useful when it came to staying connected and focused.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

MARCH 15, 2023

This was followed by video (52%), reviews/testimonials (48%), and events (41%). Approximately 46% of respondents stated that they have not implemented personalization in combination with content marketing tactics. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

AUGUST 3, 2021

HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing. Social listening (62%), hashtags (48%) and live video (46%) were all cited as strategies utilized by marketing teams.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

KoMarketing Associates

JUNE 2, 2022

However, the majority (48%) stated that social media marketing is their top area of desired growth, suggesting that they aren’t giving up just yet. However, the majority (48%) stated that social media marketing is their top area of desired growth, suggesting that they aren’t giving up just yet.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

KoMarketing Associates

APRIL 5, 2023

Semrush recently released “The State of Content Marketing” global report for 2023, and statistics suggested that the majority of content marketers who consider themselves to be “very successful” (80%) have a documented content marketing strategy.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Promote the video.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. How Do Journalism and Content Marketing Differ?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

SEPTEMBER 8, 2021

Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead. Video (32%), webinars (21%) and SEO (19%) also made the list. This is followed by SEO (16%) and search (16%).

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JUNE 3, 2021

Sprout Social recently published “The State of Social Media Investment” report, and statistics showed that over the next three years, the majority of marketers (46%) anticipate boosting their social media marketing budget by between 51% and 100%. This was followed by search (about 70%) and online and mobile video (nearly 60%).

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Martech

SEPTEMBER 6, 2023

Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video. CTV and online video compete most directly with linear TV for ad dollars.

Paid Search Agency 110

Paid Search Agency Marketing Report Spending Video Marketing 110

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. The State of Marketing Budgets 2021. From the Gartner Report: Content creation accounted for 9.3%

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. The State of SEO. Before we dive into choosing an SEO agency, let’s look at the state of SEO. Ahrefs reported that 92.42 When seeking out a partner, you may think a local firm is the best option. Image: Ahrefs.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

KoMarketing Associates

JUNE 16, 2021

Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Overall, the number of marketers using video as a tool has steadily increased from 2016. The Growing Investment in Video Content Marketing.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. About 20% stated that they may boost this budget by more than 10%. Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) The signs are positive.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Martech

JANUARY 16, 2024

We have a whole bunch of state and non-state actors who would love nothing more than to completely screw over the US election process and the tools that you use to build these generative deceptions are freely available. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 102

Marketing AI Paid Search Agency Companies Amazon 102

Tony Zambito

DECEMBER 12, 2020

Empty office buildings dot the map of the United States. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Numerous reports and figures indicate the severe impact on mental health the pandemic is having. To work remotely.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). A pixel to track campaign efficiency. Click here to take the survey Why we care.

Campaigns 109

Campaigns Account Based Marketing B2B DemandBase 109

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. Brand is social and social is brand. What boundaries do you want to set internally?

Social Media 135

Social Media ROI Media Cross-Selling 135

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. In this post, we look at 5 great B2B content marketing examples and what makes them stand out.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Video marketing. Those top trends are: Content marketing. Data analysis. Data Analysis.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. 95% of marketers stated that key performance indicators (KPIs) should be tied to business goals to matter ( Rock Content ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Video marketing. Video marketing. 2022 will be the year of risk-taking in marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113