Content Standard

MAY 5, 2021

“Every client seems to have a new system or software—some of them use Trello, some want to use their own email—and all of that is just time,” Kimmel said. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. In many cases, a streamlined approach is best.

SME 111

SME Case Studies Paid Search Agency Intent 111

Zoominfo

APRIL 12, 2021

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Analysts and research firms, particularly when working with B2B technology and software organizations. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Salesforce Marketing Cloud

NOVEMBER 15, 2021

Leading field service organizations use software to enhance collaboration and drive greater agility for mobile workers. Service leaders also implement workflow automation software to streamline routine tasks. The SME provides targeted, step-by-step directions with annotations on their mobile device. So what does that look like?

Work Management 98

Work Management Service SME Automation 98

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Zoominfo

APRIL 12, 2021

And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise? At the enterprise level, you need robust collaboration software.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. I send these questions over to the SME at least two days in advance.

SME 120

SME B2B Marketing Planning Content Marketing 120

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. Put another way, there is no such thing as the SME segment. The data centre should have used “SME&# only as a starting point to narrow the focus from all businesses. Contrast this with another experience. The four steps: Narrow, segment, profile, apply.

Case Study 120

Case Study Case Studies Segmentation SME 120

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. For example, someone searching for “marketing automation” is likely at a much different phase in the buying process than someone searching for “the best marketing automation software.”.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

EveryoneSocial

DECEMBER 19, 2022

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. If you use an employee advocacy software to help (which you should!), Subject Matter Experts.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

ClearVoice

JANUARY 31, 2024

To improve communication, content operations teams often use: Project management platforms Messaging apps Content creation software These operations tools enhance real-time communication and facilitate efficient workflows. In addition to supporting collaboration , these tools also promote transparency and accountability.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

To improve communication, content operations teams often use: Project management platforms Messaging apps Content creation software All of these tools enhance real-time communication and facilitate efficient workflows. Communication and Collaboration Tools Effective communication is the cornerstone of a successful content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation is typically focused on using software to automate and enable streamlined processes. As a content marketer, you should have access to your SMEs and all their knowledge. Find out what each SME brings to the table as far as niche information. Adoption of new technologies is often the easy part.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Conductor

MAY 4, 2022

Whether we are using a bunch of smaller tools, internal analytics, or enterprise SEO software, we must continuously monitor how our content and keywords are performing from an organic standpoint. The best part of SEO is that Google doesn’t necessarily care if you are an enterprise, an SME, or a mom-and-pop shop.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Tony Zambito

MARCH 18, 2012

This is how a VP of Sales in the software industry put it to me recently in my research: “Here is what it looks like…we are actually selling more of our product into our larger accounts than ever before….but…over We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should.

SMB 100

SMB Enterprise Management SME Work Management 100

Content4Demand

NOVEMBER 6, 2018

In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Jifflenow

OCTOBER 14, 2019

To avoid errors that are usually a result of manual management tools such as spreadsheets, emails, and phone calls, enterprises are relying on scheduling software called Meeting Automation Platforms (MAP). Most attendees participate in multiple meetings which can limit flexibility and availability.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Marketing Insider Group

JULY 14, 2020

In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. This allows her team to create more content and tap into every SME (subject matter expert). So, those are some interesting numbers — things that may pique a CEO’s interest. I was the first head of digital marketing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Bluetext

MAY 8, 2023

SaaS (Software as a Service) No more bulky software installations on your computer, now it’s all about subscribing to the latest and greatest software via the internet. SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Salesforce Marketing Cloud

FEBRUARY 19, 2024

For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Create customer personas Work with the marketing department to develop detailed customer/buyer personas. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Jifflenow

OCTOBER 14, 2019

To avoid errors that are usually a result of manual management tools such as spreadsheets, emails, and phone calls, enterprises are relying on scheduling software called Meeting Automation Platforms (MAP). Most attendees participate in multiple meetings which can limit flexibility and availability. .

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Vidyard

JUNE 9, 2015

If 3 million teenagers watch your video because it’s hilarious but you provide software for SME’s, those views may not be so valuable. Virality is great for increasing exposure and awareness, but is your content being viewed by the right audience?

Video Marketing 50

Video Marketing SME Tips Viral Marketing 50

BOP Design

DECEMBER 26, 2018

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. Some SME’s like to draft outlines of the topics with clear bullet points while other SME’s will jot down a few thoughts in their notebook or notetaking software.

SME 48

SME Content Copywriting Paper 48

Outgrow

DECEMBER 26, 2019

App demos are the medium most software companies use to educate prospective, new and existing users about how to best use the features of the application. Demo apps are often used in enterprise-level software sales where switching costs and implementation are far more expensive, compared to consumer SaaS or SME companies.

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

Moz

SEPTEMBER 21, 2020

Record yourself on Loom or another video software, save it, and send the video file to an audio/video transcription service. There are numerous free video recording software available, including Zoom and Loom. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more.

SEO 85

SEO Top of Funnel SERP Content 85

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Your chosen e-commerce software provider is likely to have extensive experience in B2B e-commerce implementation projects. So, choose a software provider. Prepare well.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

ClearVoice

NOVEMBER 20, 2018

My areas of expertise include: substance abuse; grammar, writing and editing; content marketing and SEO; managing/working with freelance writers; software and technology; and internet and ecommerce. There’s no “substance abuse” category in those industry categories , for example, so I add that info here.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Exo B2B

DECEMBER 12, 2017

I’ve seen sales teams almost fantasizing about not needing their marketing team because their software was going to filter prospects for them. So we need to get on the train but be very careful about integrating of all these major changes without creating dangerous repercussions for the SME.

Marketing Automation Services 40

Marketing Automation Services SME B2B Work Management 40

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Heinz Marketing

AUGUST 22, 2021

The software is currently being used by 50,000 small and medium-sized businesses worldwide and has helped businesses run more efficiently. The benefit of an online scheduling/booking tool is that you can access the software anywhere, on any device so you can schedule and receive updates on the go.

Enterprise Management 117

Enterprise Management Work Management Allocation Budget Programs 117

Wondering Out Loud

JANUARY 15, 2010

In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). The event generated almost 50 qualified sales leads.

SME 40

SME Media Webcast Telemarketing 40

Magisto

JULY 1, 2019

As an SME, this is one of the best tools to stay organized at work. This software runs securely in the background on PC, Mac, and mobile and it provides detailed reports on your work day, based on your activity. This software is a fantastic resource for organizing tasks. It’s based on open source software and its ad free.

Work Management 68

Work Management Enterprise Management Marketing Management Budget Programs 68

Wondering Out Loud

FEBRUARY 1, 2010

We took the social one step more by focusing the discussion on how SME food and beverage companies can maintain high standards of quality and keep their margins – not an easy task. We also discussed strategies SME’s can put in place to assure survival in the event of a product recall – an even more difficult task.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. Similar to the SME employee, the idea, within a marketing structure, is to build expertise in order to attain and sustain world-class performance and value.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

MLT Creative

DECEMBER 10, 2010

Liz McClellan, Senior Director of Marketing, Sage Software, Inc. Rachel Spasser, Vice President of Marketing, Ariba, Inc.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Ambal's Amusings

NOVEMBER 5, 2009

Edwards Enterprise Software (now a division of Oracle Corporation). Bright, colorful SME quotes represented as large page callouts. My background is old-school software development. I spent plenty of time working on applications and a fair bit developing systems software. Jonathan Kantor's Tip. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100