Marketing Insider Group

AUGUST 2, 2021

In times of uncertainty, one of the best ways to keep your finger on the pulse of what’s happening in your market is to communicate effectively with your customers. In fact, it’s in times of crisis and uncertainty that some of the most important technologies and innovations we use in our lives have come to exist. Plan for Scenarios.

Planning 359

Planning Work Management Marketing Management Allocation 359

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Biznology

MARCH 5, 2020

This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This is a new crisis.

Tips 118

Tips Work Management Consulting Paid Search Agency 118

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. How can we get creative with fitting [your product/service] into fun stories or posts? What’s the buzz?

Sales Management 89

Sales Management ROI Planning Work Management 89

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Hinge Marketing

APRIL 6, 2020

The Hinge Research Institute (HRI) has released a special breakout report from their forthcoming Employer Banding Study titled How Professional Services Firms Are Responding to the COVID-19 Disruption. The special report explores how satisfied professional services employees are with their firm’s response to COVID-19.

Work Management 62

Work Management Marketing Management Service Act-On 62

Spiralytics

NOVEMBER 7, 2022

Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Social Media Use in Philippine Government: A Quick Overview.

Social Media 118

Social Media Tips Media Privacy 118

Brandpoint

MARCH 15, 2024

The emergence of advanced technologies and digital communication platforms has revolutionized the PR industry, offering new opportunities for engagement and outreach. Technological advancements have reshaped the communication landscape, presenting new challenges and opportunities for maintaining corporate reputation.

PR 62

PR Public Relations Digital Transformation Ethics 62

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Sprout Social

OCTOBER 11, 2022

Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Creating a strategic communications plan for social media moderation.

Social Media 114

Social Media Media SWOT Guidelines 114

Biznology

MAY 27, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Poll Questions.

Digital Transformation 138

Digital Transformation Webinar Metrics Consulting Work Management 138

Oktopost

MARCH 13, 2023

An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Biznology

MARCH 17, 2020

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

SmartBug Media

JULY 4, 2023

Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives. Before starting to discuss the differences between marketing and PR, let’s take a look at how important it is to have an inbound marketing approach when planning your PR strategies.

PR 98

PR Planning Marketing Management Public Relations 98

Marketing Insider Group

JUNE 29, 2020

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Connection and Communication with Employees. Many companies emphasized the importance of staying connected with effective communication amongst employees. Perseverance. Giving back. Absolutely.

CMO 337

CMO Work Management Paid Search Agency Planning 337

Martech

MARCH 14, 2024

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Webbiquity

AUGUST 7, 2020

In crisis times, when people are doing more of their searching and buying online and less time at the mall or travelling, online visibility is even more crucial. You can minimize lost sales and business opportunities by making your services and products easy to find and buy online. Remote Serviceability.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Biznology

APRIL 17, 2020

This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

ClearVoice

APRIL 12, 2020

As scary and unsettling as it is, a crisis, a pandemic, a natural disaster and other world-changing grenades can be thrown at us at any time. Or as Lane Kasselman , crisis communication expert, and the co-founder and managing partner at Greenbrier puts it: they are inevitable, thus making preparation absolutely essential.

Business 116

Business Work Management Marketing Management Copywriting 116

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. A Plan for Dealing with Conflict. However, social media also presents many risks. Things can escalate quickly on social media.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

NOVEMBER 19, 2020

The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Responsiveness to feedback will lead to higher retention rates, lower absenteeism, improved productivity, better customer service and higher employee morale. Prioritize Communication.

Work Management 266

Work Management Customer Surveys Interactive Marketing Amazon 266

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Online messaging that speaks with the corporate voice of authority isn’t going to have the same impact on potential financial services customers that it might have had in decades past. Define a crisis management protocol.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

FMG Suite

APRIL 9, 2020

It’s impossible to know exactly how long the COVID-19 crisis will last. While it is important to focus on what you can do to help your family and community right now, it is also important to start to think about the future and how you can ensure your business survives this time of uncertainty. . Authentically communicate concern.

Planning 98

Planning Ad brokers Paid Search Agency Act-On 98

Salesforce Marketing Cloud

MAY 8, 2023

Earning that trust back will take a proactive approach to managing risks in banking and improving how banks communicate with their customers. This situation was more a crisis of confidence than a lack of strength or stability in the financial services industry. Is your crisis plan up to date? Watch & learn 1.

Transparency 52

Transparency Marketing Management Segmentation Trust Marketing 52

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Once you have a clear picture of your current state, you can create a plan to modernize your playbooks effectively.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Sprout Social

MAY 11, 2021

These everyday communications can make a huge impact on how your client understands your work. 70% of agencies say that social is an integral part of their overall service package, according to Sprout’s Agency Pricing & Packaging Report. Post approvals are a small but powerful step in any social media service offering.

Efficiency 129

Efficiency Paid Search Agency Advertising Agencies Generation 129

Sprout Social

MARCH 12, 2024

To make it through this year unscathed, brands should consider what audiences actually expect from them, and have a plan in place to protect their brand safety. With skepticism around performative activism on the rise, audiences value brands that prioritize providing excellent service over lackluster public statements.

Social Media 114

Social Media Social Marketing Media Planning 114

Zoominfo

OCTOBER 20, 2021

No matter the method, the following examples are just some of the ways employers are demonstrating how much they care about their employees’ financial, physical, and emotional well-being—a decision that is likely to work in their favor long after the crisis subsides. How Companies Are Caring For Employees 1.

Amazon 130

Amazon Thought Leadership Work Management Twitter 130

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Intermedia Cloud Communications Blog. DivvyHQ Blog.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Biznology

MARCH 8, 2020

This article, authored by our Senior Advisor Geri Berdak , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Focus on transparency and open communication.

Consulting 151

Consulting Work Management Transparency Lead Ranking 151

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. What is a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

Brandpoint

MARCH 27, 2020

Given the scale of this health crisis and e ffect it’s had on people and businesses around the world, it’s normal to feel unsure where to take your brand’s online presence during such a difficult time. As our world start s to respond to the COVID-19 crisis , it’s important for your brand to do the same.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Biznology

APRIL 22, 2020

When the demand for services isn’t there, neither is the need for people to deliver those services. As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. Communicate, communicate, communicate.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Marketing Insider Group

MARCH 3, 2020

Demonstrate your employees are valuable, especially in times of economic crisis. Communication and honesty are critical for driving employee engagement. During the global economic crisis of 2008, an estimated 2.6 Communicate Openly and Seek Employee Feedback. Or check out our services to help evolve your culture.

Paid Search Agency 272

Paid Search Agency Opt-out Work Management Opt-in 272

Buffer

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. Pause and reconsider your social media plans (and goals). Especially in times of crisis.

Social Media 98

Social Media Work Management Marketing Management Media 98

Sprout Social

JUNE 18, 2020

The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. Cancelled all campaigns promoting services for the time being, but social has me thrown.

Effectiveness 100

Effectiveness Peer-to-peer Wiki Transparency 100

Sprout Social

DECEMBER 5, 2022

“Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Enables instant communication. And during a crisis, real-time news can be a lifeline.

Social Media 140

Social Media Media Privacy Transparency 140