Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Statistics suggested that marketers’ spend on paid search rose 8.7%

How Search Engines Rank

MarketMuse

Search Engine BasicsWhat happens when you type a query into Google? Improve your content’s organic performance by learning what goes on behind the scene.

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What Is B2B Search Intent Marketing?

Industrial Marketer

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours.

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

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Mother’s Day Search Trends 2022

Matchcraft

In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion.

Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail

Search Engine Journal

The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal. Paid Media Strategy Paid SearchWhat do you need to know to be a successful PPC marketer in the age of automation?

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Google Launches New Local Search Features via @sejournal, @MattGSouthern

Search Engine Journal

As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal. Local Search News

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. They’re politicians, able to bridge the void between technologists, middle-managers, C-Suite executives, bean counters, CMOs, the eCommerce team, the paid search team, different sites, verticals, technology, and even languages and cultures.

How Google Universal Search Ranking Works – Darwinism In Search via @sejournal, @jasonmbarnard

Search Engine Journal

Universal search results increasingly dominate the SERPs. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal. Read on and learn how you can integrate it to gain better visibility on Google.

Taking a Holistic Approach to Search Engines

Industrial Marketer

But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why. Much like the larger world around us, the industrial information ecosystem has become very fragmented.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Add Me To Search: How To Create Your Google People Card via @sejournal, @MattGSouthern

Search Engine Journal

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal. International Search

Google Search Console Geotargeting Can Hurt Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.

LinkedIn Updates Include Improvements To Search Results via @sejournal, @BrianFr07823616

Search Engine Journal

The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal. Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews.

SEO Rankings Down? Consider These SEO Upgrades For Organic Search

Square 2 Marketing

One of the keys to driving leads, sales opportunities and new customer growth is having a regular and increasing number of visitors coming to your website from organic searches. Before we jump into the upgrade ideas, understand that Google changes its search algorithms on a regular basis.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

Google Search Quality Rater Guidelines Update

MarketMuse

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

Brave Search Launches Discussions To Provide Better Search Answers via @sejournal, @BrianFr07823616

Search Engine Journal

The post Brave Search Launches Discussions To Provide Better Search Answers appeared first on Search Engine Journal. Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content.

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. We discuss and understand the following topics: What is voice search? How to optimize your content for voice search? What is voice search?

Analyzing Your Local Organic Search Competition via @sejournal, @BrianHarnish

Search Engine Journal

The post Analyzing Your Local Organic Search Competition appeared first on Search Engine Journal. Local SearchA local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what's happening in relevant SERPs.

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

Chief Martec

We have launched a new interactive site at martechmap.com , free to use, that lets you search, sort, and filter the entire landscape. You can search by keyword. It’s #MartechDay!

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What Is Local SEO & Why Local Search Matters via @sejournal, @mirandalmwrites

Search Engine Journal

The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal. Local SearchIf you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why.

SERP Ranking Trends: Universal Search

Brightedge

data to bring you the latest insights on featured snippets and universal search. Changes to the Universal Search Landscape. with the goal of creating the best user experiences and providing the most relevant search results.?However, Universal Search Methodology.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Paid Search

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. When to Use Filtering, When to Use Search.

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How Google Universal Search Ranking Works – Darwinism In Search via @sejournal, @jasonmbarnard

Search Engine Journal

Universal search results increasingly dominate the SERPs. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal. Read on and learn how you can integrate it to gain better visibility on Google.

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. Their search success rate is 44% and going higher.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Google Introduces Retail Search for Ecommerce Sites via @sejournal, @na

Search Engine Journal

A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.

15 Best WordPress Search Plugins for Your Site (Compared)

Optinmonster

Looking for the best WordPress search plugins? A good search plugin helps visitors search for their queries and easily navigate through your website. In this article, you’ll discover some of the most popular WordPress search plugins to improve search performance on your website.

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My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? The post My favorite organic search posts from Biznology appeared first on Biznology.

Top 25 Local Search Ranking Signals You Need To Know via @sejournal, @_kevinrowe

Search Engine Journal

Check out these top local ranking signals you'll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal. Local Search

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.