article thumbnail

Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Statistics suggested that marketers’ spend on paid search rose 8.7%

article thumbnail

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

Search 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Adapt Content to Rank in Voice Search Results

Contently

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries.

article thumbnail

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

Search 183
article thumbnail

How to Match Online Customers with the Products They Are Searching For

Site search is one of the most important tools eCommerce merchandisers have at their disposal. A proper site search solution can match site visitors with the relevant content they need and help the website owner better understand their own audience.

article thumbnail

How Search Engines Rank

MarketMuse

Search Engine BasicsWhat happens when you type a query into Google? Improve your content’s organic performance by learning what goes on behind the scene.

article thumbnail

How Can Voice Search Benefit Your SEO? via @sejournal, @krisjonescom

Search Engine Journal

What is voice search, and how can you leverage it for your business's SEO? Get all the basics in this beginner's guide to voice search. The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal. Local Search Mobile SEO

article thumbnail

Organic Search vs. Paid Search: Which is Better?

Marketing Insider Group

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. A combination of organic and paid search marketing is the best recipe for success long term. Organic search requires no upfront investment, while paid search does have costs to launch.

Search 255
article thumbnail

ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here - Ep. 300 via @sejournal, @lorenbaker

Search Engine Journal

Find out how Neeva is already using AI to power its search results and change the way users get information. The post ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast] appeared first on Search Engine Journal.

article thumbnail

Yes, Organic Search Rankings Are Important!

Marketing Insider Group

But believe it or not, organic search rankings can help out your website traffic even more than paid advertising! Copypress.com defines organic search rankings as: those that come from simply typing in an area of interest. Why are organic search rankings so important?

article thumbnail

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

article thumbnail

Google Announces 7 Local Search Updates via @sejournal, @MattGSouthern

Search Engine Journal

At Google's annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal. Local Search News

article thumbnail

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

article thumbnail

Voice Search Optimization in Digital Marketing is Here – Are You Ready?

US Data Corporation

Voice search optimization is an increasingly important aspect of digital marketing, as more and more consumers are turning to voice assistants. The post Voice Search Optimization in Digital Marketing is Here – Are You Ready? Voice Search Optimization in Digital Marketing is Here – Are You Ready? Blog Posts digital assistant Digital Marketing smart speakers Voice Search Voice Search Optimization digital marketing voice search voice search optimization

Search 63
article thumbnail

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. They’re politicians, able to bridge the void between technologists, middle-managers, C-Suite executives, bean counters, CMOs, the eCommerce team, the paid search team, different sites, verticals, technology, and even languages and cultures.

article thumbnail

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

article thumbnail

Voice Search Optimization in Digital Marketing is Here – Are You Ready?

US Data Corporation

Voice search optimization is an increasingly important aspect of digital marketing, as more and more consumers are turning to voice assistants. The post Voice Search Optimization in Digital Marketing is Here – Are You Ready? Voice Search Optimization in Digital Marketing is Here – Are You Ready? Blog Posts digital assistant Digital Marketing smart speakers Voice Search Voice Search Optimization digital marketing voice search voice search optimization

Search 63
article thumbnail

Yandex Search Ranking Factors Leak: Insights via @sejournal, @martinibuster

Search Engine Journal

Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak: Insights appeared first on Search Engine Journal. Catch up with the Yandex ranking factors leak and what it's all about.

article thumbnail

What Is B2B Search Intent Marketing?

Industrial Marketer

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours.

article thumbnail

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

Sites 124
article thumbnail

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

article thumbnail

Google’s New Local Search Features Are Finally Here via @sejournal, @MattGSouthern

Search Engine Journal

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone's camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal.

article thumbnail

Google Debuts New Search Technology, Including In-Video Search via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal.

article thumbnail

Google Updates Search Console Video Indexing Report via @sejournal, @MattGSouthern

Search Engine Journal

Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

article thumbnail

Taking a Holistic Approach to Search Engines

Industrial Marketer

But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why. Much like the larger world around us, the industrial information ecosystem has become very fragmented.

article thumbnail

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

article thumbnail

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. We discuss and understand the following topics: What is voice search? How to optimize your content for voice search? What is voice search?

article thumbnail

How to Create a Custom WordPress Search Form

Optinmonster

Looking for an easy way to add a custom WordPress search form? Search forms help visitors find the content on your website. In this tutorial, we’ll show how you can easily create a custom WordPress search form in just a few steps. Why Do You Need A Custom Search Form?

article thumbnail

Google Launches Visual Guide To Search Elements via @sejournal, @MattGSouthern

Search Engine Journal

Google's new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.

article thumbnail

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. When to Use Filtering, When to Use Search.

Sites 122
article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

article thumbnail

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? The post My favorite organic search posts from Biznology appeared first on Biznology.

article thumbnail

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. Their search success rate is 44% and going higher.

Sites 122
article thumbnail

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. We all know that brands have become experiences, so what is your brand’s search experience like? Search is actually a very tricky brand promise. The post What does your site search mean for your reputation?

Sites 155
article thumbnail

Google Search Quality Rater Guidelines Update

MarketMuse

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

article thumbnail

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

article thumbnail

Google Launches New Local Search Features via @sejournal, @MattGSouthern

Search Engine Journal

As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal. Local Search News

article thumbnail

A Guide to SEO for Voice Search

Marketing Insider Group

We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group. Search MarketingThe way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go.

Search 217
article thumbnail

8 Best Live Search WordPress Plugins for Instant Gratification

Optinmonster

Looking for the best live search WordPress plugin for your business? Live search plugins show instant search results as soon as you type in the keyword without reloading the page. List of Best Live Search WordPress Plugins. SearchWP Live Ajax Search. Ivory Search.

Search 60
article thumbnail

5 Effective strategies for A/B testing search

Biznology

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well. A/B testing of the search engines is the answer.

A/B 126
article thumbnail

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.