Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Paid Search

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

A Guide to SEO for Voice Search

Marketing Insider Group

We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group. Search MarketingThe way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go.

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10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Paid Search

Search Intent: Implicit VS Explicit

Method and Metric

In the good old days, Google only considered exact phrases in the search queries. It is the data that users input directly with a clear search intent ie “flower shop in toronto” or “mechanic in vancouver.”. Explicit Search Intent. This is where Implicit Search comes into play.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up. PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising.

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. They’re politicians, able to bridge the void between technologists, middle-managers, C-Suite executives, bean counters, CMOs, the eCommerce team, the paid search team, different sites, verticals, technology, and even languages and cultures.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. We discuss and understand the following topics: What is voice search? How to optimize your content for voice search? What is voice search?

Level Up Your Candidate Search with Better Data

Zoominfo

LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. LinkedIn Recruiter tries to mitigate these challenges by offering search filters.

Optimize for Search and for Trust

Oracle

He recommends that just as we use SEO to find the right keywords for better search performance and to also use those keywords to find the right kinds of influencers to collaborate with and create content so you're optimizing for trust as well.

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. When to Use Filtering, When to Use Search.

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The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. Their search success rate is 44% and going higher.

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What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. We all know that brands have become experiences, so what is your brand’s search experience like? Search is actually a very tricky brand promise. The post What does your site search mean for your reputation?

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Taking a Holistic Approach to Search Engines

Industrial Marketer

But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why. Much like the larger world around us, the industrial information ecosystem has become very fragmented.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? The post My favorite organic search posts from Biznology appeared first on Biznology.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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Search Engine Marketing

Navigate the Channel

The post Search Engine Marketing appeared first on ER Marketing. home slider

The Ultimate Guide to Optimizing Your Content for Voice Search

DivvyHQ

Are you optimizing your content for voice search? Considering the data we're seeing on usage of voice search, the numbers just keep rising. It's time to ask Alexa for the ultimate guide to optimizing content for voice search (or you can click to read it now.;).

5 Effective strategies for A/B testing search

Biznology

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well. A/B testing of the search engines is the answer.

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Are You Ready for Visual Search?

Content4Demand

Search keeps getting smarter, offering us more ways to find exactly what we’re looking for. Visual search is the latest innovation in the search arena, and it paints an interesting picture of where the future of search is headed. What Is Visual Search?

6 Definitive Ways to Improve Search Rankings with Content Marketing

DivvyHQ

There are big updates with Google's ranking algorithm afoot. Should you be worried? Well, if you've been focused on developing great content for your target audiences (a.k.a. content marketing), you're probably in good shape.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case. How many searches?

Three Tips for Implementing Voice Search Optimization into Your Content Marketing

Launch Marketing

With the pandemic causing a shift to all things digital, consumers have changed the way they do things, even how they search the internet. And with the rise in popularity and usage of voice search, its impact on search engine optimization (SEO) and content marketing is rapidly increasing.

What is: search advertising?

Choozle

How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Jump to: What is search advertising?

Search + Social = Online Reputation Management

Biznology

Even if they’re not yet in the $100 million club, successful and experienced doctors, lawyers, businessmen, consultants, lobbyists, and all the happy members of the professional class, generally don’t need to spend that much time online doing content marketing and endlessly planting, feeding, watering, and pruning their social networks, their corporate website is generally the only top-ranking search result that they actually control.

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How Voice Search Is Impacting Content Marketing?

Marketing Insider Group

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. The post How Voice Search Is Impacting Content Marketing? That number will only grow as more people embrace the use of digital assistants.

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Top YouTube Searches in 2021

SEMrush

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube.

Finding ROI in your website search

Biznology

I presented our latest webinar about website search. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for? If you’re stumped about where you would even start to improve your website search results, this is the place to start.

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The search marketing no one talks about

Biznology

Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. And everyone knows about paid search, so I suspect that those marketers for whom it works are using it. We don’t have a website search. .

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