Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Statistics suggested that marketers’ spend on paid search rose 8.7%

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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How Search Engines Rank

MarketMuse

Search Engine BasicsWhat happens when you type a query into Google? Improve your content’s organic performance by learning what goes on behind the scene.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

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What Is B2B Search Intent Marketing?

Industrial Marketer

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours.

How to Create a Custom WordPress Search Form

Optinmonster

Looking for an easy way to add a custom WordPress search form? Search forms help visitors find the content on your website. In this tutorial, we’ll show how you can easily create a custom WordPress search form in just a few steps. Why Do You Need A Custom Search Form?

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. They’re politicians, able to bridge the void between technologists, middle-managers, C-Suite executives, bean counters, CMOs, the eCommerce team, the paid search team, different sites, verticals, technology, and even languages and cultures.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

LinkedIn Improves Search Results For Posts via @sejournal, @MattGSouthern

Search Engine Journal

A series of improvements to LinkedIn's search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search Results For Posts appeared first on Search Engine Journal.

How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Search Engine Journal

Improve your search visibility on Google with a Twitter strategy. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal. Here are some basic guidelines to help you achieve maximum exposure for your tweets.

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Search Engine Journal

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

Google Discusses Zero Search Volume Keyword Targeting via @sejournal, @martinibuster

Search Engine Journal

Someone asked Google if it's okay to target keyword phrases that have no search volume. The post Google Discusses Zero Search Volume Keyword Targeting appeared first on Search Engine Journal.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

8 Best Live Search WordPress Plugins for Instant Gratification

Optinmonster

Looking for the best live search WordPress plugin for your business? Live search plugins show instant search results as soon as you type in the keyword without reloading the page. List of Best Live Search WordPress Plugins. SearchWP Live Ajax Search. Ivory Search.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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Taking a Holistic Approach to Search Engines

Industrial Marketer

But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why. Much like the larger world around us, the industrial information ecosystem has become very fragmented.

How to Add a Custom Search Bar to WordPress (Step by Step)

Optinmonster

Do you want to add a search bar to your WordPress website? A search bar makes it easy for visitors to discover the right content they’re looking for on your website. Why Do You Need a Custom Search Bar? By default, WordPress also offers a search widget.

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Search Engine Journal

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

Google Launches New Local Search Features via @sejournal, @MattGSouthern

Search Engine Journal

As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal. Local Search News

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. We discuss and understand the following topics: What is voice search? How to optimize your content for voice search? What is voice search?

Google Search Quality Rater Guidelines Update

MarketMuse

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. When to Use Filtering, When to Use Search.

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Add Me To Search: How To Create Your Google People Card via @sejournal, @MattGSouthern

Search Engine Journal

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal. International Search

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? The post My favorite organic search posts from Biznology appeared first on Biznology.

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. Their search success rate is 44% and going higher.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. We all know that brands have become experiences, so what is your brand’s search experience like? Search is actually a very tricky brand promise. The post What does your site search mean for your reputation?

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Google Shows New Snippets For Quoted Searches via @sejournal, @MattGSouthern

Search Engine Journal

Google's search snippets will look slightly different when you put quotes around your queries. The post Google Shows New Snippets For Quoted Searches appeared first on Search Engine Journal.

How Google Universal Search Ranking Works – Darwinism In Search via @sejournal, @jasonmbarnard

Search Engine Journal

Universal search results increasingly dominate the SERPs. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal. Read on and learn how you can integrate it to gain better visibility on Google.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Paid Search

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

Google Search Console Geotargeting Can Hurt Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.

Are SEOs Responsible For Google Search Bias? via @sejournal, @wanderinghelene

Search Engine Journal

What can SEOs do to create a search experience that won't harm society? The post Are SEOs Responsible For Google Search Bias? appeared first on Search Engine Journal. Biases can exist even in SEO. Read on for the latest research.

SEO Rankings Down? Consider These SEO Upgrades For Organic Search

Square 2 Marketing

One of the keys to driving leads, sales opportunities and new customer growth is having a regular and increasing number of visitors coming to your website from organic searches. Before we jump into the upgrade ideas, understand that Google changes its search algorithms on a regular basis.

Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Marketo

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Team Economics and Search Marketing Strategy.

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Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Download the Request for Proposal template to learn: What is an RFP and why run one? Who should be involved in the process? What requirements should you look for in a virtual event RFP (Request for Proposal)? SPOTME