Scoop.it

NOVEMBER 2, 2023

Studying consumer behavior helps marketers identify factors influencing consumers’ buying decisions. Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Hinge Marketing

AUGUST 20, 2020

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Value pricing introduces benefits beyond the bottom line.

Business 174

Business Marketing Management Pricing Price 174

Martech

FEBRUARY 24, 2022

The “ State of Business Communication ” survey of business leaders and knowledge workers reveals that poor workplace communication is a pervasive problem burdening businesses and employees alike. In fact, the study estimates a $1.2 In fact, the study estimates a $1.2 trillion annual loss among U.S.

Cost 106

Cost Customer Satisfaction Work Management Urgency Marketing 106

FunnelEnvy

FEBRUARY 19, 2024

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Nurture User Satisfaction Gather Feedback. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Circle Studio

NOVEMBER 23, 2021

Omnichannel marketing is a cross-channel, client-centric strategy used to provide an integrated and seamless client experience and enhance relationships across all possible channels and touchpoints. One study found that, 75% of B2B clients would buy again from their supplier if that firm had omnichannel capabilities.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Televerde

NOVEMBER 16, 2021

Every touchpoint of an employee’s encounter with their company affects their feelings about their business’s purpose, culture, and brand. From the hiring and onboarding process to daily job duties and even their eventual departure from the company, every touchpoint affects an employee’s perceptions about the business. Greater Insight.

Customer Satisfaction 52

Customer Satisfaction Fulfillment Touchpoints Demand Generation Agencies 52

Adobe Experience Cloud Blog

DECEMBER 18, 2018

That’s why you need to conduct surveys. Truth be told, most of us don’t enjoy taking surveys if we’re honest. People are busy, and they don’t like getting emails with “Do you have five minutes to answer our survey?” Does this mean you should give up on surveys? They expect you to respect their time. Absolutely not!

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Heinz Marketing

JUNE 21, 2023

This could involve diving into your customer data , carrying out surveys, or simply having open conversations with your customers. Lastly, you need to ensure a smooth user experience across all touchpoints. Start with powerful case studies. It’s all about getting into their shoes to understand their journey.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

Sprout Social

AUGUST 19, 2020

According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey. Another Facebook survey found that 83% of U.S The previously-cited Facebook study also found that 75% of U.S Providing exceptional customer service.

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Oktopost

JANUARY 12, 2021

An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Surveys are a classic method to gather customer feedback, but they need to be used properly. Customer Satisfaction (CSAT).

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Adobe Experience Cloud Blog

JUNE 19, 2017

Regularly sending out NPS surveys gives you valuable insight on where you stand in your industry. Run post-case support surveys with the following questions: Did our support team solve your issue? study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%.

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. This behavior-targeted survey provided Kennedy Blue valuable feedback and, combined with other OptinMonster campaigns, increased their sales by 50% within a month. Imagine the impact on your bottom line!

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Do you have methods in place to measure customer satisfaction?

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

PureB2B

JUNE 6, 2017

Studies show that there is more value in focusing resources on retaining existing customers. A CapGemini study revealed that customers with strong brand attachments deliver 23% more profit and revenue than the average customer. Optimized customer experience improves customer satisfaction. Create competitive advantage.

Business 86

Business Touchpoints Customer Satisfaction Loyalty 86

The Customer

MAY 31, 2021

In our 2021 Consumer Psychology Survey, we polled 1,000 shoppers in the U.S. Our survey made one thing loud and clear: Consumers now expect more from brands. Consumer Psychology Survey Key Takeaways. Marketing tones that resonate with customers across various brand touchpoints. Show them the deals. Social media follows.

Brand Identity 52

Brand Identity Branding Touchpoints Customer Satisfaction 52

B2B Marketing Traction

MAY 17, 2012

” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Track and increase customer satisfaction.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

Sana Commerce

NOVEMBER 10, 2023

A smooth UX fosters customer satisfaction, encourages repeat business, and bolsters brand loyalty. An omnichannel approach ensures consistency across various touchpoints, be it websites, social media platforms, mobile apps, or physical stores. With Sana Commerce, PALFINGER’s efficiency and customer satisfaction have soared.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

PureB2B

JUNE 6, 2017

Studies show that there is more value in focusing resources on retaining existing customers. A CapGemini study revealed that customers with strong brand attachments deliver 23% more profit and revenue than the average customer. Optimized customer experience improves customer satisfaction. Create competitive advantage.

Business 62

Business Touchpoints Customer Satisfaction Digital Marketing Funnels 62

Hubspot

DECEMBER 10, 2019

A Walker study on customer experience identified personalization, ease, and speed as the critical elements of a winning customer experience. A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Who Owns Customer Experience? Is it Sales?

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents. According to an internal study by LinkedIn, half of all users are likely to buy from companies they engage with on the business-focused network.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Martech Advisor

OCTOBER 17, 2019

As a business, you are always delivering experiences with each interaction and at each touchpoint- what varies is whether it is an experience that moves them closer to purchase or away from purchase. We know that the key to customer retention is satisfaction. In other words, a good experience or a negative one.

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Martech Advisor

JANUARY 29, 2020

Makiti, Lombard, and Mpinganjira in 2019 conducted a study that identified that the perception that leads to a service failure impacts future behavioral intention. The study that was conducted by using artificial intelligence to detect the emotional tone of tweets identified 48.5% of the posts about these airlines were negative.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. All survey participants play a part in technology purchasing decisions for their company. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

Martech Advisor

DECEMBER 16, 2019

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. This is what converts satisfaction into delight. Businesses can deploy IVAs across multiple touchpoints to improve customer service.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Circle Studio

JANUARY 10, 2020

B2B buyers are after all, consumers, and these buyers have been conditioned to expect the same level of sophistication, personalization and attention-to-touchpoints that are the staple of retail brands such as Apple, Amazon, Chick-fil-a and Southwest.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Hinge Marketing

FEBRUARY 28, 2018

Some firms conduct satisfaction surveys to gather feedback. Here are a few tips we’ve discovered for highly effective email marketing: Ensure the look and feel of your email reflects your brand at every touchpoint. Open communication is a basic component of any relationship. Ensure they are mobile friendly.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Content Marketing Institute

OCTOBER 19, 2017

Externally, prospective customers and customers get exactly the content they need, in the forms they need it, at all touchpoints – and they go out and bring you new customers. Satisfaction with the product/solution (92%). The survey results opened our eyes,” Andrea says. Efficiency and cross-fertilization rule.

Top of Funnel 94

Top of Funnel Planning Content Paid Search Agency 94

seo.co

MAY 26, 2021

Studies show that for every $1 spent on email, businesses typically generate an average of $44 in revenue. One of the best ways to do this is by sending out something like a Net Promoter Score (NPS) survey or Customer Satisfaction (CSAT) survey. Nurture With Segmented Emails. There’s so much value in email.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Attendify

JANUARY 8, 2020

Workforce studies show that employee turnover is bad for company morale, bad for productivity and — with an estimated cost of $617 billion to U.S. According to a study by human capital management firm Brandon Hall Group, “Organizations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.”

Peer-to-peer 45

Peer-to-peer Work Management Social Networks Training 45

Sprout Social

JUNE 12, 2023

A great CX strategy aims to exceed customer expectations at every touchpoint. Use surveys, interviews and focus groups to collect feedback. Customer Satisfaction Score (CSAT): This metric gauges customer satisfaction with a product, service or interaction by asking them to rate their satisfaction on a scale of 1-5.

Marketing AI 134

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 134

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Financial services marketers can first develop the strategy and messaging that should run throughout every campaign and touchpoint.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

SendX

MAY 17, 2021

2- Follow-up email A follow-up email is basically an email you sent after a particular touchpoint with your customers. Asking customers to fill in surveys is quite the standard here because they’re easy to read and completing them does not take long for your customers. Make your newsletters interesting by using visuals.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience.

Marketing Automation Services 122

Marketing Automation Services Touchpoints Allocation Work Management 122

Rev

OCTOBER 25, 2023

In a recent survey , 72% of RevOps teams highlighted revenue as their primary metric for success. It’s a way to gauge customer satisfaction and identify areas for improvement to reduce churn. #3 RevOps teams can use churn rate metrics to understand customer satisfaction and loyalty.

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

Madison Logic

APRIL 25, 2024

All of your touchpoints, whether from customer success, marketing, or sales, need to focus on what the account needs—versus what the company thinks they need—to advance an expansion campaign. Monitoring account activity on an ongoing basis gives marketers the opportunity to provide relevant content to meet customer needs.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Content Marketing Institute

DECEMBER 21, 2018

As Joey writes, “From the very onset of the relationship, a clock starts ticking and every interaction, touchpoint, exchange, and communication contributes to their overall perception of your company.”. For example, how can two studies of a marketing topic come to totally conflicting conclusions? Allen Gannett.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years. The integration has been a game-changer.

Social Media 131

Social Media Efficiency Work Management Media 131