New B2B Persona Research From Salesforce and LinkedIn Study
B2B Lead Generation Blog
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing.